What Is Your Campaign?

Projects are long and often require effort from a number of disciplines. They take research, planning, an execution for time periods that are usually longer than a year (e.g., writing a book, starting a business). While projects should be a part of any man’s life, how about the smaller goals that can be completed in a couple months or even weeks? These goals are campaigns. They are short projects that require heightened focus and singular effort. Here are some examples:

1. You’re traveling through the Baltics for one month and want to get all three flags. During that month you stop working and focus only on getting laid at all costs.

2. You want to increase your bench press by 50 pounds in eight weeks. You hit the bench three times a week and make it the first exercise in your routine.

3. It’s summer and you want to learn how to barbecue. Every night after work you fire up the grill, causing you to miss your favorite happy hours.

4. You want to bang a Colombian girl but only possess basic high school Spanish. For two months you study Spanish four hours per day before visiting Bogota for ten days.

5. You want to study the Ancients. You buy The Landmark Herodotus, The Landmark Thucydides, Anabasis, and other historical works to slam them for three hours a day for six weeks.

6. You want to get a coffee shop bang. You hit coffee shops before work, during your lunch break, and after work, making a concerted effort to approach one girl each session. This requires you to wake up earlier and put aside other routines.

7. You want to start an internet business but you don’t know the first thing about programming. You purchase three or four HTML/CSS books and learn enough in one month that you can complete your first landing page.

Campaigns cause you put everything else on the backburner in order to make a herculean effort into one singular goal. Your life temporarily becomes about this goal and nothing else. This surge is unsustainable due to its intensity, but the fact that it can be accomplished relatively quickly gives you the motivation to endure.

Two months should be the maximum for any campaign, and if you think it will take much longer than that then you’re looking at a project that should require low-level daily effort instead of maximum daily effort. Campaigns are so consuming that other parts of your life will degrade until it’s over. You know it’s a good campaign when your friends and family discourage you from attempting it, saying that you should “take it easy” and not push yourself “so hard.”

At the end of your campaign, you’ll have accomplished a significant task or learned a new skill, all in a short period of time. You’ll also notice something else—you now have a boatload of free time freed from campaigning. At first you’ll be overjoyed with this prospect because you can go back to your old routine, but when you return to these base activities, something simply doesn’t feel right. You feel like you’re wasting your time, like you’re not moving forward.

Campaigning is a natural state for men. Several hundred years ago, men would alternate between sessions of farming and war. An Athenian would plant seeds in his farm, sail off to war, then come back to reap the harvest. Only since the Industrial Revolution and the division of labor have men been reduced to a cog that does the same task every day in the same environment with the same people. Campaigns are a great way to break free from the monotony of modern life, to open your world view in the time it takes to reap a harvest.

I urge you to take on a new goal that you can accomplish within two months from 2-4 hours of daily effort. Put all the inconsequential time sinks into the background. Once your campaign is complete, pat yourself on the back and take a well-deserved break. Feel the boredom gradually crawl back into your skin as each day not campaigning makes you feel increasingly empty. This is when you know it’s time to take on another campaign.

Beginning in your 30s, you’ll look back on your life and not recall the day-to-dry drudgery you’ve had to endure or the fools you’ve had to suffer, but all the great campaigns you’ve completed. As much as modern society would like to convince you otherwise, a life of campaigns—of taking on new goals and adventures—is the most natural state for man.

Read Next: What Is Your Project?

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  • http://thederekmorgan.wordpress.com The Derek Morgan

    Right on. I find it hard to get motivated some times, but setting a goal and then pushing hard and putting in the work to reach it is always worth it.

    Thanks for the solid post, man. Inspired me to work hard today.

    -Derek

  • Anonymous

    This post reached the heights of Robert Greene at his best.

  • http://twitter.com/kaneblogs K

    This is excellent advice. I’m always working on continuous self-improvement.

    A good way to approach this is to have a long-term goal in mind, then map out all the campaigns needed to achieve that goal. Break it down, then conquer it piece by piece

  • Tim

    this is revolutionary. I am a master campaigner, total immersion and I can teach myself anything. I never fully understood why I burnt out until just now. This will greatly improve the quality of life now that i am self aware. Thanks Uncle Roosh

  • cibo

    Good advice. There is a lot of research about this sort of project management being very effective, (it’s known as scrum or agile). This is because multitasking has shown over and over to not work which is what usually prevents you from focusing on your main goal.

    I taught myself programming around 1.5-2 months this way. Was a bitch but was well worth it. I’m applying this learning to Russian and python at the moment.

  • http://30daystox.com/ XDAYS

    Awesome post. I’ve actually been doing different campaigns as my side business for a while now. The feeling of accomplishment that you get is unlike anything else in the world.

  • bloody knuckles

    had to come out of lurk mode to give props.

    excellent post

  • Revo Luzione

    Excellent work.

    Campaigns can be a natural teamwork activity, but they’re also great on the dolo.

  • SJ

    Roosh,

    Great post these are the things men need to strive for. I use this system each year to learn one new skill or hobby. First it was Spanish and French, then learn how to fly planes then martial arts. Become a true renaissance man not a pussy beggar. Let the pussy chase you.

  • http://www.aroundtheworldin80girls.com Neil Skywalker

    Thanks for these encouraging words! I’m working on sa new project myself now and it’s hard to keep on schedule with a mind so unfocused as mine.

    In the end it all boils down to the same thing that bothered me for most of my life; fear of actual success and the changes they bring.
    Although success will be hard to get anyway with the mission impossible i’m working on.

  • http://www.moralinefree.blogspot.com jesse

    Not more than a few generations ago men had skills in such areas electrical, plumbing, welding, small engine repair, hunting, fishing, trapping, farming/gardening.

    Why not go to a vocational/trade school and start picking up these skills?

    At the very least you’ll learn what it used to be like to be a man and to know things men have known (and women of the past expected men to know). And perhaps, if shit really falls apart economically, and there aren’t any Excel-jockey and cubicle jobs around, you’ll have a way of making some money.

    Oh, and quit listening to that shit faggot music and get yourself anything from the 70s and earlier. Learn to appreciate music with proper values such as outlaw country, jazz and blues, and classical too. Men from that era had experiences in the world and sang and made music about shit they knew.

  • International College Student

    Campaigns are only for people who already possess a baseline of self-discpline and accomplished goals under their belt.

    Newbies who jump right in will surely quit in less than 2 weeks before they see results due to lack of self-discipline and not being used to pushing themselves.

    On another note, I think Ben Franklin wrote this is how to work, in intense 3-4 week periods followed by 1-2 weeks of total rest, then repeat.

  • http://www.ruxman.com Ruxman

    It’s also a willingness to compromise other avenues of your life, as you said getting the baltic flag trio might see you out more than 3 nights a week which screws up your gym schedule, luckily can get back into it after.

    Right now I’m getting back into daygame after concentrating on night pickup, I’m also going to the gym now because I want to be ripped. So I don’t mind going to the gym on a saturday night cause I’m focusing on getting girls in the day right now.

    A blog or website is also a good long term goal, it’s a business. Over the next 2 months I’m going to be working on backlinking which means my actual blog won’t see the same attention in that period. This keeps the mind fresh too, there is always something to do.

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  • Magomill

    I enjoy most of your posts, but this one opened my eyes and helped me feel a new sense of purpose.

  • Anonymous

    Best post ever! Behind you 100%

  • Anonymous

    7. “programming” -> “creating web pages”

    HTML is not programming. Programming is huge and you can peek, but you can’t learn anything of practical value in 2 months.

  • MacDamon

    Semantics…but isn’t a campaign much longer than a project? (ie: middle school science ‘project’ vs. Napoleon’s Russian ‘Campaign’).

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  • http://www.pussyhoundonthedole.blogspot.com/ PussyHoundontheDole

    My campaign is to use the welfare system as no one has used it before and milk as much from it for as long as possible and sleep with as many chicks as I can with the free time. Someday I will write a book showing people how to game the system. That way smart guys can use their brains to game the system instead of working for it. Why work like a dog to write software for $7000/mo if you can do minimal work and get welfare/disability of $2500/mo? With the rest of the time, you can sleep with as many girls as you want.

  • Giovonny

    Only 20 comments? I think many guys didn’t “get” this post…? This is one of my favorite ROK posts.

    Most men drift thru life with no focus, no direction, no passion. Their labor often spend on things that have little importance to their own lives. Mortgages paid to the bank, rent to the landlord, hours spent at the office, our time is given away for the benefit of others.

    What about our lives? Our passions? When will we address them? When do we research the questions we have in our hearts and minds?

    “Most men lead lives of quiet desperation”

    Modern civilization has classified us.

    “Several hundred years ago, men would alternate between sessions of farming and war.”

    I love it. I often consider myself a farmer and a warrior. A farmer of freedom, time, money, and p*ussy. A warrior of p*ssy, vitality, and masculine expression.

    We are the modern p*ssy warriors.

    Life is war. And a farm.

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  • Ari

    My respect for you has come back, Roosh. For a while it seemed you were ranting. This is gold.
    PS- Where do you rate learning an instrument? Guitar, harp and piano take longer than three months. I’ve been on and off it for months. If ya wanna be pussy bait learning more than 3 chords takes time.

  • gunslingergregi

    Two months should be the maximum for any campaign, and if you think it will take much longer than that then you’re looking at a project that should require low-level daily effort instead of maximum daily effort. Campaigns are so consuming that other parts of your life will degrade until it’s over. You know it’s a good campaign when your friends and family discourage you from attempting it, saying that you should “take it easy” and not push yourself “so hard.”

    At the end of your campaign, you’ll have accomplished a significant task or learned a new skill, all in a short period of time. You’ll also notice something else—you now have a boatload of free time freed from campaigning. At first you’ll be overjoyed with this prospect because you can go back to your old routine, but when you return to these base activities, something simply doesn’t feel right. You feel like you’re wasting your time, like you’re not moving forward.
    ”””””””””’
    nice post bro
    just got off of a campaign got a bitch to stop hoin and doing drugs felt good and yea lots of time on hands 6 month campaign though lol learned a lot about life

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  • http://www.raulfelix.com Raul Felix

    I want to go back to school for Computer Engineering and I need to get my math up to Calculas level so I don’t waste a year or two taking precursor course. I’m on a campaign to teach myself math using the Kahn Academy.

  • Raj

    Piss on modern society. It’s just an ELite bankster corporate cartel designed to rape the human spirit and put man into perpetual submission from what man is truly meant to be-FREE!!!

    Great post Roosh.

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  • mina

    I never really realized how much work a man puts into getting a woman.
    Man that’s just too much damn work.
    If I was a guy I would just be gay. :)

  • Chris

    I see it the same way … I just start to digg roosh really

  • Sargento lagarto

    Poetic… campaign sounds poetic.