ISBN: 0399594493

The Art Of The Deal is an autobiographical memoir written in 1987 that explains Donald Trump’s rise in real estate. It gives you a broad overview of how real estate development works and a closer look at the beliefs that drive Trump’s ambition.

Here are my favorite quotes from the book…

Trust your gut

…listen to your gut, no matter how good something sounds on paper. The second is that you’re generally better off sticking with what you know.

Think big

My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after. Sometimes I settle for less than I sought, but in most cases I still end up with what I want.


I wasn’t satisfied just to earn a good living. I was looking to make a statement. I was out to build something monumental—something worth a big effort.

Accept the worst-case scenario

If you plan for the worst— if you can live with the worst— the good will always take care of itself.

Don’t be desperate

The worst thing you can possibly do in a deal is seem desperate to make it. That makes the other guy smell blood, and then you’re dead.

Don’t overpay

What you should never do is pay too much, even if that means walking away from a very good site.

Care about the cents

To this day, if I feel a contractor is overcharging me, I’ll pick up the phone, even if it’s only for $ 5,000 or $ 10,000, and I’ll complain. People say to me, “What are you bothering for, over a few bucks?” My answer is that the day I can’t pick up the telephone and make a twenty-five-cent call to save $10,000 is the day I’m going to close up shop.

Use scarcity

With so much demand, our marketing strategy was to play hard to get. It was a reverse sales technique. If you sit in an office with a contract in your hand, eager to make the first deal that comes along, it’s quite obvious to people that the apartments aren’t in demand. We were never in a rush to sign a contract. When people came in, we’d show them the model apartments, sit down and talk, and, if they were interested, explain that there was a waiting list for the most desirable apartments. The more unattainable the apartments seemed, the more people wanted them.

There’s always a time to strike

The worst of times often create the best opportunities to make good deals.

Surround yourself with the best

I have a very simple rule when it comes to management: hire the best people from your competitors, pay them more than they were earning, and give them bonuses and incentives based on their performance. That’s how you build a first-class operation.

Create win-win deals

Deals work best when each side gets something it wants from the other.

Even though I don’t care about real estate development, the book was hard to put down. I enjoyed reading about how Trump dealt with problems that would have stymied lesser men. If you are a fan of Trump and want to understand the forces that drive him, I highly recommend this book.

Read More: “The Art Of The Deal” on Amazon


    1. fatherofthree September 14, 2016 at 10:28 am

      Which might explain why in this book D. Trump lied about his grandfather’s country of origin, stating it was Sweden instead of Germany.

      1. Greboada September 14, 2016 at 10:58 am

        I think you guys are becoming a bit paranoid. Lying about the grandfather being German instead of Swedish? seriously?

        Probably the family had some Swedish ancestors and their heritage was cherished by the family, feeling German-Swedish. Nothing strange: Germany, Danmark and Sweden are very related and very compatible countries.

        And nowadays you have lots of 2rd generations “Germans”, born in Germany, some with a father born in Germany, with a German passport, who have the Turkish flag in the balcony. Are they really German?

        It’s interesting how for some people it’s about geographical location: you’re born in a German city, then you’re German. You’re born in a US city, you’re american. The birthplace, which is nothing but an accident, is what matters, while the family heritage is dismissed.

      2. John Freeman September 14, 2016 at 11:04 am

        You can tell how desperate these turds are to find something – ANYTHING – negative about Trump that they can spread around. Look at the state of Hillary’s campaign and it all makes sense. They are scared to death!

      3. fatherofthree September 14, 2016 at 2:05 pm

        FYI, I would never vote for a woman, let alone for a witch like Hilary. What’s more, I don’t vote at all because democracy is a sham.

        So the paranoid one is you, my friend. Get over it.

      4. John Freeman September 15, 2016 at 11:53 am

        Your non-vote is a cowardly Hillary vote.

      5. fatherofthree September 15, 2016 at 1:21 pm

        Yeah, keep repeating this stupid mantra and keep perpetuating the scam, called democracy.

      6. Aldous Huxley September 27, 2016 at 3:57 pm

        Democracy doesnt care if you don’t participate, and the only way to fix it is to reform it to an earlier state. Which requires control of the country. The reason only land owning males were allowed to vote was to correct for the inherent flaws in democracy.

      7. fatherofthree September 27, 2016 at 4:44 pm

        Once it’s progressed into this phase you can’t reverse it back.

      8. Aldous Huxley September 27, 2016 at 6:30 pm

        You can, but it will probably require some sort of violence. People who arent willing to sacrifice dont deserve an idyllic future. There are only so many more places to run to, and eventually the whole world will be consumed with the toxic degeneracy of western liberal democracy.

      9. Dirk Diggler April 23, 2017 at 12:41 am

        And it worked for society quite well.

      10. Dirk Diggler April 23, 2017 at 12:40 am

        And now, we can look back and giggle because The Bitch Lost!!!

      11. fatherofthree September 14, 2016 at 2:06 pm

        He certainly didn’t specify it, so you’re just speculating. The fact remains, he never mentioned Germany as his grandfather’s country of origin – directly or indirectly.

      12. Arnold Arnoldberg September 14, 2016 at 8:52 pm

        That’s because Fred Trump (Donald’s father) himself lied about being Swedish instead of German because had a lot of Jewish tenants and didn’t want to alienate them (this was in the post WW2/Holocaust era). When Donald wrote this book, his father was still alive and he didn’t want to make him look bad, and he also didn’t want to alienate any of his own Jewish tenants and business partners by revealing that his father had lied about that.

      13. fatherofthree September 15, 2016 at 6:16 am

        This makes sense and it’s quite telling about the whole family’s lack of ethics.

      14. Arnold Arnoldberg September 15, 2016 at 7:37 pm

        Are you a Hillary supporter? You guys are really desperate to find ANYTHING about Trump or his family. Speaking about a lack of ethics, you think the Clintons are ethical?

      15. fatherofthree September 16, 2016 at 9:31 am

        Of course not, everyone can see that – they are crooks.

        Any more questions, Pavlov’s dog?

      16. Arnold Arnoldberg September 16, 2016 at 5:14 pm

        Ok. Glad to hear that. But by not voting for Trump, you are voting for Hillary. There is a 100% chance that one of the two will be our next president, so by not voting for Trump you are helping Hillary get elected.

        Unless you are voting for Trump (despite thinking he is “unethical”), in which case, I take back what I said.

      17. fatherofthree September 16, 2016 at 5:23 pm

        I never vote for democracy is a scam.

      18. Arnold Arnoldberg September 18, 2016 at 9:34 am

        So in other words, by not voting, you’re voting for Hillary.

      19. Arnold Arnoldberg September 18, 2016 at 9:34 am

        And I agree with you that democracy is a scam. But you voting for Hillary (by not voting) isn’t gonna change that.

      20. Southern Man September 16, 2016 at 10:45 pm

        Hilary will be out by Oct 10th, at the latest. My public prediction.

      21. Arnold Arnoldberg September 18, 2016 at 9:36 am

        I sure hope not. If they put in a better candidate like Biden or Sanders (especially Sanders), they will have a better change against Trump. Not saying Trump would lose, just that he would be more likely to lose.

      22. Southern Man September 18, 2016 at 1:01 pm

        I just mean her health is collapsing. She won’t be physically able to continue.

      23. Ravi Macho September 30, 2016 at 9:57 pm

        It’s not about health or something, my foot. It’s just that Mr. Donald Trump is more Capable than a person who can’t even be accountable for very own Emails !!!

      24. Southern Man September 25, 2016 at 9:51 pm

        I think there will be highly unusual events, of whatever flavor they may come in.

      25. Ravi Macho September 30, 2016 at 9:56 pm

        Bless You. Absolutely correct.

        *** Mr. Donald Trump, the next President of United States ***

      26. disqus_2015ScorpioWater April 8, 2017 at 3:50 pm

        Trump actually hid his family’s German ancestry, his family has been doing business in New York, a city with a large Jewish population. He did not want to be viewed as anti-Semitic, so he told Jewish tenants of his buildings his family was Swedish.
        Later on he admitted his family roots were from Germany.

      27. Greboada April 9, 2017 at 12:35 am

        Well, that makes sense.

      28. Steve H September 18, 2016 at 9:01 pm

        If you have real proof of this why not show it? Just more nazi non-sense.

      29. fatherofthree September 19, 2016 at 5:47 am

        Buy and read the book. It’s in there.

      30. knuckledragger April 14, 2017 at 3:18 pm

        I’m Scot, Irish and Cherokee. What am I? Do tell. The world awaits your razor sharp and penetrating observations on ethnic history.

    2. Rigelk3 September 14, 2016 at 10:49 am

      So Trump Parc, Trump Tower, Wolman Rink and all of the other real estate projects that are chronicled in the book don’t exist right? If the book was made up wholesale then they couldn’t. They’d just be figments of Tony Schwartz’s imagination. He must be one powerful writer to convince so many they’ve seen and visited and even lived in places that don’t exist.

    3. John Freeman September 14, 2016 at 11:03 am

      Most famous people’s autobiographies are penned by ghost writers.
      People like Trump are too busy running a business to sit down and learn how to become a great writer, and then spend six months on a book.

      The ghost writer didn’t make up content for the book, he simply put Trump’s words into a better arrangement.

      1. Hoyos September 14, 2016 at 2:41 pm

        Yes, everybody acts like ghost written means made up, mostly it involves an extended interview (more likely a series), and then translating that into something structured for a book. It’s like blowing off Socrates because ‘he didn’t write anything! It was all his students!”

      2. Aldous Huxley September 27, 2016 at 4:01 pm

        Don’t try to reason with contrarians who think they are above everything on earth, smarter than everyone else and the only people who are genuine. It’s the same thing as trying to reason with a woman’s solipsism.

      3. Ravi Macho September 30, 2016 at 9:58 pm

        Well said.

    4. zphyer6 September 14, 2016 at 11:41 am

      Anybody with half a brain knows Trump didn’t sit down and physically write this book. He probably had meetings with the writer and gave him notes, so he could transform it into a book. Nothing unusual about that actually.

    5. Disqus-ed September 19, 2016 at 12:32 pm

      show me one book by any political figure that was written by him/her… including Barry Soetoro’s dreams of my father… to quote Donald on Obama

      Well that wasn’t his name. His
      name was Barry Soetoro and that was his name and he changed his name to
      Barack Hussein Obama and, you know, it just shows everything about this
      man people don’t get, and you know, it’s an incredible statement. He
      makes that statement and, frankly you know, it’d be OK if he didn’t make this statement, but he made this statement and his original name was a very different name.

      The “Donald” added that the president loves the benefits of the job,

      Well, he loves the perks. He loves flying around and playing golf on Air Force One. He does love those perks, those perks are very good. About as good as anybody can get.

    6. Rico Sadao September 19, 2016 at 7:54 pm

      All celebrity books are ghostwritten.
      The ideas around Trump’s book are his own though.

    7. Roosh September 23, 2016 at 1:25 pm

      The only concerning thing in that article–if true–is that Trump has the attention span of a gnat.

    8. knuckledragger April 14, 2017 at 3:16 pm

      Critical thinking is very important. If you believe Schwartz, why isn’t he the man with the ten billion dollar empire? Why is Trump the master of the real estate deal that has made him the wealthiest single developer in the world? What…. he got ALL of that from Schwartz? Pffffft… please!

  1. bem September 14, 2016 at 3:03 pm

    Where’s the part about fukking over architects?

    1. Rob Lux September 14, 2016 at 3:28 pm

      I’ve worked around a few of them when I was in construction, most deserve to get screwed.

      1. bem September 14, 2016 at 4:18 pm

        case by case you’re often right, but the PRINCIPAL!

      2. Southern Man September 16, 2016 at 10:47 pm

        I believe in the principle of proper word usage.

      3. bem September 19, 2016 at 2:40 pm


        Duly humiliated…

  2. Cleophus September 14, 2016 at 7:53 pm

    Any other profound advice, such as “buy low, sell high”, “be on time”, or “be sure to get a good night’s sleep”?

    1. Roosh September 15, 2016 at 6:18 pm

      Not really

  3. Cecil J September 15, 2016 at 8:02 am

    Besides Israel New York has the largest Jewish population on the Planet. Both Hillary and Donal are NYC elites. Both of them have children now married into Jew elite families and now a future generation of Anglo-Jew mixed grandchildren from this. The elitists have said in the past the new elite will be an Anglo-Jewish mixed power elite and the commoners will become a cohort of mixed race mongloids who work for them for low wages and live like shit in poor violent favela type of places while they live like Kings much like in a country like Brazil. This is what they’ve done to America via social engineering as the middle class and racial and cultural Hegemoney are dying by the design of the elitists.

    There is no wild or independent political voice from other regions of the America like the Rockies, Midwest, or Northwest in this election only NYC players and no one else notices this? Why? It’s NY politics and we know who runs NY.

    Donald and Shillary both groveled like little puppy dogs to AIPAC- if you think a bit about it what other idea or entity have they both PUBLICLY agreed on or supported? Me thinks- Hillary and Donald both sit in high rise private clubs and bars in Manhattan with their Jewish masters and shabbus goy Masonic/Eastern Star pals and laugh at all the dumb ass proles getting worked up over the electoral cycle as we know who they get their shekels from at the end of the day and it ain’t Joe Sixpack. Follow the money.

    1. fatherofthree September 15, 2016 at 1:33 pm

      Top post.

      Me thinks- Hillary and Donald both sit in high rise private clubs and bars in Manhattan with their Jewish masters and shabbus goy Masonic/Eastern Star pals and laugh at all the dumb ass proles getting worked up over the electoral cycle as we know who they get their shekels from at the end of the day and it ain’t Joe Sixpack. Follow the money.

    2. Samseau September 19, 2016 at 12:24 pm

      Follow the money – clearly you haven’t.

      Trillions of dollars behind Hillary, nothing but small donors behind Trump. The vast majority of Jewish elite hate Trump and believe Trump is betraying them.

      Wake up.

      1. disqus_2015ScorpioWater April 8, 2017 at 8:36 pm

        You clearly are dumb, there are Jews in America, and Jews in Israel. Israeli Jews love Trump, they could not care less about their more liberal brethren in the US. When you talk about the Jewish elite that hate Trump, its the ones living in the US and outside of Israel that push a leftist globalist agenda on their host nations.

      2. Samseau April 10, 2017 at 5:08 pm

        The same Talmud is a leftist in America and a Zionist in Israel. They are incredibly flexible with their political beliefs, as long as it benefits Judaism.

      3. disqus_2015ScorpioWater April 10, 2017 at 6:03 pm

        That is the way the Jews work. Ones in Western countries want leftist Marxism and open borders. But Israel gets a 50 foot wall and closed borders. And if a non Jew questions Israel’s borders they are anti-Semites.
        If you want to immigrate to Israel you have to give their immigration bureau your DNA samples so they can verify you are Jewish.
        What country asks for DNA samples?

    3. disqus_2015ScorpioWater April 8, 2017 at 8:31 pm

      Look at what is happening now, a week ago Netanyahu met with Mike Pence and said America and Israel stand together. And look at the events recently. Kushner visited Iraq, and Thursday night the air strike began in Syria. Then Rex Tillerson said the US is now going to unseat Assad from power.

  4. Pantalones September 15, 2016 at 2:13 pm

    Hi everybody

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    2. Southern Man September 16, 2016 at 10:48 pm

      That is outrageous. What kind of a comment is that??

      1. bem September 19, 2016 at 2:41 pm

        Stone him!

    3. Robere September 19, 2016 at 9:26 pm

      Hi Pantalones! How are you !? 🙂

      1. Pantalones September 26, 2016 at 1:09 pm

        I’m fine. And you? 👋🤓

  5. Craig Arend October 5, 2016 at 10:52 am

    The truth about Trump is that Trump can’t handle the truth. He prefers the ignorance of his lies to the reality of his shame.