Gamergate, believe it or not, is winning. If you don’t know what gamergate is, here’s the shortest possible explanation: a revolt against gaming sites that have been corrupted by social justice warriors. One of those sites is Kotaku, which is owned by Gawker. It has been determined by the people that Gawker must die, so a major campaign to go after its advertisers has been launched from a subreddit named KotakuInAction. It has been successful in getting advertisers (both current and past) to distance itself from Gawker. The same tactics that SJW’s use on others are now being used on them with great effectiveness. (A more detailed background on gamergate can be found in this ROK post I wrote. Read “The Birth Of Gamergate” section.)

Gamergate is ongoing, so I have no conclusions to draw as of yet, but here are some thoughts:

1. God help you if you’ve provoked up a large and angry internet mob.

The initial success of gamergate seems to have motivated the participants to more lofty goals. Their aims in the beginning for changing gaming journalism now includes complete annihilation. While it’s great to see a mob on your side for a change, their collective power can be frightening.

2. This is the first major defeat that SJW’s have faced.

I have never seen such a coordinated effort that has successfully pushed them back. For too long, SJW’s have ruined countless lives with their witch hunts and totalitarian efforts at censorship. Gamergate signifies that the days of SJW’s having easy gains are over, and it’s possible that we may see other groups “rise up” against SJW’s that have corrupted their respective fields (e.g., sports).

3. SJW tactics are ineffective against anti-fragile targets.

If you lack a career type of job or your company lacks corporate sponsorship, there is not much that an SJW can do to you besides besides fling mud at you on Twitter or annoy you with prank calls. Mike from Danger & Play and I are anti-fragile in that we we have no big sponsors that we need money from, meaning we don’t need to change our speech if a certain group doesn’t like it. The more anti-fragile you are, the more effective your weapons in fighting the enemy.

4. Exposing hypocrisy is an effective tactic.

In the gamergate campaign, I’m noticing that exposing the enemy’s hypocrisy has been powerful in changing hearts and minds. Once Gawker’s archives were dug up and shown to exhibit the same behavior that Gawker-owned sites criticized gamergate for, the campaign against them gained rapid momentum. Regardless of someone’s ideology, the common man can’t stand someone who preaches one thing but does another.

5. Focus on one battle at a time.

It’s easy to get excited about what’s going on and want to broaden the scope of the war, but this will cause you to lose sight of the battle at hand. Do not focus on the next enemy until the current enemy is destroyed, and be prepared to fight a long war that will involve many battles. It’s okay to “rest” during a battle so that you can fight fresh in the next one.

6. Don’t be surprised if you look in the mirror and see the enemy staring back at you.

Gamergate is using SJW tactics against them, specifically emailing advertisers of a site they have a problem with. While many would agree that Gawker is one of the most unethical and foul media organizations on the planet (they own Jezebel), I do have to give pause that we’re taking a page out of the SJW playbook. On the other hand, if this is what’s required to destroy the enemy, shouldn’t it be actively utilized? I used to believe the big guns should only be used in cases of self-preservation, but if you wait too long before deploying them, you may find that they are no longer powerful enough to defeat an enemy that was allowed to grow unimpeded during your inaction.

7. Every man has a role.

There is room for everyone to participate against the enemy—you don’t need to be someone with 10,000 followers to make a difference. One thing that has been happening is that guys have been doing opposition research and passing that information to someone with a bigger bullhorn who can then disseminate it to mob. Or maybe another man has a behind-the-scenes connection where he can persuade those more powerful to act. If you truly care about the war at hand, there is a way for you to participate.

8. Never underestimate the enemy.

SJW’s are fully backed and endorsed by the mainstream media, who have put out article after article trying to compare gamergate to misogyny and even terrorism. They have spent years cementing their position at the top of the media food chain and so will not just lay down their arms after a brief fight. Even if they appear weak and dying, they will still be capable of a last surge that we must prepare for. This may include them attempting to change the rules of the game completely by lobbying sites like Reddit or Twitter to ban gamergate discussions entirely.

For more on this war, here’s a video I did answering some reader questions:

View the video’s Youtube page for an indexed list of all the answers.

I also did a live chat with Quintus Curtius from ROK discussing the culture war (start at 26:55).

Gamergate is an exciting development for our sphere because an external group is going up against our enemy. While gamergate is not our movement, I have chosen to aid them as much as possible. I won’t take any credit for their victories, but I sure will enjoy the satisfaction of having my enemy defeated.

Read Next: What Is A Social Justice Warrior?


  1. Libertas October 31, 2014 at 9:26 am

    “Gamergate signifies that the days of SJW’s having easy gains are over”

    Not sure about this one Roosh. They’ve been pushed back in gaming for a bit, but they are still gaining ground rapidly elsewhere. I’m also hesitant to say that GamerGate has won just yet, although it looks as if it is going to.

    GamerGate signifies to me that the SJWs aren’t invincible, much like the Battle of Marathon did with the Persian Empire.

    1. seth datta October 31, 2014 at 12:22 pm

      Some may have an idea as to who is pulling the (financial) strings behind this. I will leave that topic to another day.

      Our society has degenerated and now in all western nations, we have a ‘do what thou wilt’ philosophy, for the last 60-70 years. This has resulted in a kidult culture, where no one has any responsibility. But actions do have consequences. Now we are all at war with each other whilst the bankers take our last resources and exchange them for paper. We are more enslaved than the dumbed down masses know- a trend that is getting worse yearly.

      The olden days of staying humble, working hard, believing in God and family and marriage are gone. To be replaced by a hedonistic society which the boomers and subsequent generations enjoyed, but now it is falling apart.

      Feminism will also die. Now that most folk are weaned from being able to harvest the land, and are dependent upon multi-national corps and the governments for bringing food/clothes/etc from other countries into the west -we are fucked. The citizens (slaves) are now dependent on these institutions for everything, and these institutions are owned by a small number of people with common interests.

      They don’t need feminism any more. So they will allow men and women to be divided and conquered by it a little longer, but it has performed its job well and is only to be enforced in non-western countries a little longer, to make those societies weaker.

      Ever wonder why the Revolution didn’t happen? We have been warned of such things since the 1950s, if not before. McCarthyism was a terrible blight on America in the 50s. Revolution in the past was over some taxes on tea – what we have now is much worse. The Revolution didn’t happen because the western cabal has enslaved or KILLED most of the population/gene pool so minded. This is how evil they are. They have enslaved us in any ways that most dare not dream.

      Its all downhill from here I’m afraid. Most women are whores. Most married men are weak faggots who will raise weak faggoty children. The numbers of hot and quality women have nosedived. We don’t even have the VR sex/sex robots and prostitution in most places (not that for many men this would solve anything). You basically wake up, work as a slave at a cubicle or in some other capacity, and wash-rinse-repeat. Your pay check gets smaller. The weekends can often be lame as everyone walks around zombified in their false detached-reality.

      Its going to get really bad as the west has already collapsed. What does a hunter in Arkansas have in common with a SJW hipster? There’s no commonality and no shared ground – just creeping enslavement. The worst thing is, most people have been sent such false delusion as to believe in a lie, continually paying for the destruction and social engineering of other countries through burden of taxation. And after they finish with the middle east, the west will be destroyed and many made overt slaves in a fate worse than death. The first folly of humanity is the evil who often rise to lead it. The second folly is the stupidity and blindness of the masses.

      1. Martin October 31, 2014 at 10:31 pm

        I see that you had a fun halloween

      2. seth datta October 31, 2014 at 11:58 pm

        It was. Doesn’t take away from the points I set out.

      3. Xaxal_Ravenguard December 17, 2014 at 12:12 am

        To be honest, the problem with such proclamations is that it assumes that they will succeed in the middle east. That has clearly failed, and if anything, the conspiracy sounds more like growing non-Westernized nations wanting to dismantle the West in order for them to go unopposed.

        Basically, by making everyone weak, they allowed enough strong enemies to make them their bitches.

      4. JenkPac Shakur November 2, 2014 at 9:57 pm

        The only thing left that will save us is The Turner Diaries coming true but I for one hope it will be a slightly altered version of that book in that much like each race had to unite together to defeat Sauron in Lord Of The Rings each race will unite together and defeat the Jew and then we can divide up territories between races for exclusive living zones and even create a space of land for people who choose to live in a racially diverse area rather than have it forced upon all races as it is now.

      5. Daniel Ramos November 24, 2014 at 1:01 pm

        I agree with most of what you said, with the exception of one thing: McCarthy was proven right. Cronkite was a commie and there has been a deliberate communist insurrection in all forms of government…obama is proof of that.
        Mccarthy was also assassinated in the hospital…you wouldnt have someone killed that was no threat to you.
        He is an unsung hero that history should remember as a martyr warning us against people like obama.

      6. Xaxal_Ravenguard December 17, 2014 at 12:09 am

        This state of affairs of course, won’t last. Because in a society of weaklings, the truly strong have an easier job of taking over, taking what is theirs, and blocking themselves off from everyone else.

      7. Xaxal_Ravenguard December 17, 2014 at 12:33 am

        The thing here is that these assumptions of the worst sound like pronouncements from someone disenfranchised with a certain brand or any brand of politics (Usually of an egalitarian sort).

        Not saying that you were a political person previously or currently, but such assumptions also ignore other players and other realities of the situation, which may produce something that is not as linearly progressed as you make it out to be.

    2. Xaxal_Ravenguard December 17, 2014 at 12:04 am

      Actually, it is proof of this. Though, if we have to look at it, SJWs were never that strong to begin with. Had that been the case, then the Arab Spring would have succeeded (Let’s not kid ourselves. The Arab Spring was an attempt to export their bullshit to the rest of the world. And it failed miserably).

      And lets also not forget the declining significance of non-fox news mainstream media, as well as the fact that their bullshit could never last.

  2. Aquila Aquilonis October 31, 2014 at 10:53 am

    This is actually their third defeat. The first two were Chik fil A and Duck Dynasty.

    1. Stovie October 31, 2014 at 11:02 am

      Really ? Not saying you’re lying at all, but I would love to see a few threads about this =) seeing this would delight me !

      1. Damien Johnson November 2, 2014 at 1:26 am

        Idk about Duck Dynasty but I know that with Chic Fil A, the current owner answered an interview question given to him by a Baptist newspaper about homo marriage honestly: that it was not biblical and that he didn’t support it. Disney pulled the Muppets from Chic Fil A and people tried to organize a “Kiss in” of gay and lesbian people kissing in Chic Fil A restaurants. Despite the outcry there was a “Chic Fil A appreciation day” where people went to Chic Fil A to show their support, precisely because they were sick of people trying to dictate what we can or can’t say. Even people who disagreed with the owner participated because they felt he had a right to say what he wanted. Since then, Chic Fil A restaurants haven’t seen that astronomical level of activity as they did that day, but they have stayed consistently busy and have only increased business.

  3. Eric Patton October 31, 2014 at 10:53 am

    GG wouldn’t of gotten as large or extreme as it did if the media hadn’t failed at damage control. They underestimated the Streisand effect, ignored any middle ground with gamers and actively tried to get the controversy censored. It’s the new liberal mistake, they think if they say the write combination of words no one could possibly disagree with them because a future utopia automatically justifies their line of reasoning.

    1. JenkPac Shakur November 2, 2014 at 10:05 pm

      I’m beginning to realize that the reason they didn’t apologize and throw Quinn and her five guys under the proverbial bus at the very beginning likely wasn’t just because the game journos + SJW cultural Marxists got caught with their pants down but because they have a seething contempt and hatred for the gaming community as can be seen, heard and felt in the ridiculous over the top hysterical beta male video made by an SJW whose name is Alex Lifschitz who destroyed a Grand Theft Auto V game disc as a symbolic gesture of his hatred for the tastes of the gaming community at large. This action of his was akin to the book burnings of old. This just goes to show the mentality of these SJW sickos. They are Communist true believers through and through and prove that Senator Mccarthy was a hero after all and not at all a villain.

      1. Eric Patton November 2, 2014 at 10:45 pm

        The GameJournoPros was based off of Ezra Klein’s similar list and Vox has gone out of it’s way to shill for them. Several other “indie” figures have gone out of their way to express disdain for their white male, cheeto munching mountain dew drinking demographic in the past. In fact I might make a list of all of them.

        They’ve sort of covered their entryism by pushing the meme that video games can be “art”. In practice this means that the critics should judge what is appropriate for the marketplace, not the consumers. So we get walking simulators like Gone Home, or other indie jetsam that no one actually wants to play that get high critic scores and horrible scores from consumers.

        Many of the SJWs come from backgrounds of privilege, if you look at
        Gawker media staff like Sam Biddle you’ll see they were born into money. They
        just use the class war shtick against people they don’t like. Similar demographics to the now dissolved Students for a Democratic Society (and it’s splinter group Weather Underground), they couldn’t recruit people from the working class to save their asses.

  4. B October 31, 2014 at 10:55 am

    While we should certainly be emailing advertisers and adopting such tactics that SJWs are known for, I think it is important to maintain a stark image difference from these people. They are fundamentally angry and hateful, and we should be careful not to appear that way. Maintain a happy composure. Also, let us never lose sight of our ultimate goal. The final goal is not to make Gawker hurt, but to return to a culture that builds individual greatness and freedom.

  5. Stovie October 31, 2014 at 11:00 am

    Roosh, I’m both a MGTOW and a gamergater. I share in the sentiment that you have about watching places like Gawker and Jezebel crumble. We also need to find a way to allow these disenfranchised gamers realize how much of a threat SJWs are to them in their other walks of life…And not just online/solo gaming.

  6. Kelly Maxwell October 31, 2014 at 11:18 am

    The term “Culture War” is a deliberate misnormer put forth by our opponents. They’ve erected Many-a-Shield to deflect blame from themselves. We never asked for a culture war, Nor Is This One. We simply want these faux-Feminist Profiteers & Corrupt Journalists to remove their errant ideology out of our hobby. Completely. For Good. And we wont rest until that becomes a reality.

    If u want to help – read here

    My win condition – a gamer bill of rights

    1. Titan000 November 1, 2014 at 5:14 am


      Real feminism isn’t any better.

      1. Vinzenz Stemberg November 1, 2014 at 6:07 am

        It also doesn’t even exist anymore. Sure there are some holdouts like Cathy Young, Christina Sommers, Caroline Kitchen, etc. But do we have any belief they will ‘recover’ their movement? Hell no. But I wouldn’t reduce them to tears by telling them so, either.
        I am reminded of a story in a reader’s digest long ago where a Russian immigrant to America brought his disabled communist mother along, He would always cut out stories about modern-day Russia and burned them before bringing the paper inside, and he messed up the TV’s reception so that it couldn’t receive syndicated news. For 10-ish years from when they moved until she died, he kept the failings of the soviet union from her, and she died with a smile on her face and a prayer to Beria. I believe we should follow suit with the remaining First Wavers who believe they can recover the movement, consider it both an example of respect and of pity.
        Only ones we’ll let in on it are the ones who have already given up, realising what a truly monstrous creation it was, like Erin Pizzey

      2. Xaxal_Ravenguard December 17, 2014 at 12:15 am

        That just means its impending death will be more desirable.

      3. Kelly Maxwell November 17, 2014 at 8:55 am

        define real feminism – and we can talk.

      4. Titan000 November 17, 2014 at 7:27 pm


      5. Titan000 November 17, 2014 at 7:32 pm

        Actually I should be more specific gender equality.

  7. helloimustbegoing October 31, 2014 at 11:34 am

    I don’t game but I’ve watched this whole thing unfold from the Zoepost on. It’s a fascinating phenomenon. It has also admittedly twisted my outlook on the media (and academia) as a whole, and now see how perverse it has become. Today I discovered to my chagrin that MIT, what I long thought was a bastion of uncritical thought, offers a course called ” Games for Social Change”. I’m anticipating a future where truth, takes a back seat to propaganda and the harder sciences will be moved down the list of research funding in favor of learned papers on “How the Higgs boson is a tool of the patriarcy”.

    1. Vinzenz Stemberg November 1, 2014 at 7:16 am

      Yep, ever since we found out about DiGRA/Silverstring we’ve been slowly picking away at that in the background, though the last time they got exposed bigtime in early September they deleted a lot of incriminating stuff. We’re being lots more careful now, that’s why it looks like the academia angle in unexplored. Don’t wanna spook them again. They’re essentially worming their way into the indie scene by getting selected as judges in festivals and contests to promote their friends, but IGF pulled some strings and got their archived pages pulled. Gameplan is now to just keep quiet about the entire thing save for Sargon, until a much larger and unavoidable collection of evidence is found and verified. No point letting them know we’re on to this connection or that until it’s been properly widely exposed. While a majority of gamergate I suspect will fade away once Vox is put on the ropes like Gawker (they run the other half of the sites against us) those of us who were using games to get AWAY from these idiots in the first place will springboard it to other hobbies/niches, hopefully, then like a crusade in Total War having made its way through the entirety of christiandom before landing in Constantinople, we’ll arrive with a sizeable force to investigate and pull down at least one major media organisation. Hopefully MSNBC, as they have been just as stupid and blatant about their corruption.
      (Like having all people commenting on gamergate being only people that work for them. Massive CoI all over the place.)

  8. Joe October 31, 2014 at 12:16 pm

    I hear vestiges of DC in your language- opposition research, campaign, -gate, etc.

    From my view its annoying heterosexual, conservative men have to apologize for anything due to the Marxists and their gender and social forces aka sjws. In a healthy society feminists and other lefties would just be an after thought/non entity and relationships and families would flourish. The family and Church are the foundation of a healthy society. The Wests morals are in the gutter and we need God and family Roosh. The answer is to realize sin leads to death and hell and to repent of them and confess Jesus Christ as the redeemer and Savior of us for our sins and to follow the logical progression of Western civilization when I was healthy and growing-marriage and family.

    1. Martin October 31, 2014 at 10:33 pm

      The religious ones are often the most corrupt and evil, and “conservatives” are the uneducated who have been easily persuaded to act against their best interests with flags and guns.

    2. advancedatheist November 2, 2014 at 12:16 am

      Christianity interests me as a successful social model, but I think we’ve hit “Peak Christianity” and that the religion has already started to decline. Christians who believe in the rapture have it almost right: Christians have started to disappear in the real world, just not in the lurid way shown in Christian doomsday porn.

      1. Xaxal_Ravenguard December 17, 2014 at 12:16 am

        Not really. That’s only if you believe secular narratives.

  9. lightsweetcrude October 31, 2014 at 4:47 pm

    You and Mike are “robust” in that you have no big sponsors that you need money from. You are “anti-fragile” in that publicity from attacks creates more interest in your work.

  10. ftertrtett October 31, 2014 at 5:37 pm

    funny how these feminist bitches never seem to notice the opposite… men are portrayed as stupid and weak in modern movies, e.g. Thor who gets bitchslapped by a mortal……I mean you get this crap in almost every movie. The woman is portrayed as this innocent being and the man is either the bad guy, or even worse, just a wimpy, spineless little squid

    1. Anon 1 November 1, 2014 at 2:22 am

      Let’s boycott Hollywood movies in which men are portrayed as wimps. ROK should have a movie review section (and a list of movies to avoid for that very reason)

    2. MajorStyles November 9, 2014 at 12:56 pm

      THIS! All the action movies now are nothing more than He-She propaganda pieces: the woman beats up twelve guys and saves the day!
      How can any man with dignity sit through one of these movies? If you do not get up, go to the box office, and demand your money back, then you are a full blown tool.

  11. Ian October 31, 2014 at 5:50 pm

    Have you ever written one up on how to handle and conquer fear as this concept is universal from fragile career guys who want to fight pc feminists to the incel who’s never kissed a girl.

  12. Oleg Cassini October 31, 2014 at 5:53 pm

    Mr. V
    Lets see some more street footage like your Odessa films.

  13. prepz October 31, 2014 at 6:04 pm

    At the end of the day, at least in the West, it comes down to dollars and cents. If you can shut the spigot of cash flowing to the people who really call the shots — even the mainstream media — you’ll win the war.

    Cut off the cash and you’ll sink the SJW’s battleship.

    1. jim October 31, 2014 at 7:58 pm

      not gonna happen

      the people printing the cash…are the ones who pay the media and sponsored feminism in the first place

      no question of cutting off money to them, they literally make the money

      1. Xaxal_Ravenguard December 17, 2014 at 12:37 am

        Will happen.

        The people printing the cash will prioritize profits over social justice any day.

        It’s why Take Two, Sony, Amazon, and Microsoft are the only winners in Target’s pulling of GTA V.

        Because Economics.

  14. Kevin October 31, 2014 at 7:57 pm

    I’ve been reading this blog for 2 years and I barely read through it because it was a Huffington Post blah blah blah type of feel. I hate gender Marxists as much as anyone and don’t see how those pinkos could ever completely shut down the 1st Amendment or this blog-they just like to howl and get people banned from social media and fired from on the grid jobs.

    By far-I prefer write ups like 33 things wrong with American women, The Roosh V Program, American vs. Ukrainian Girls, Which Coutry Has The Best Quality of Life in South America, Comparison of the Baltic States, and even DC Bachelor era clown stuff like How To Be A Master Blogger Like Me and I love the one comparing the idiocy of College Professors to that of ballsy guys like the redneck vending machine magnate.

    1. Martin October 31, 2014 at 10:37 pm

      Conservatives are the stupid and uneducated who have been easily persuaded to act against their own interest by waving flags and “gun control”

      1. Kevin November 1, 2014 at 11:19 pm

        I’m a libertarian as I see the left right demo-publican game in the States as clown game the central
        Banksters aka Federal Reserve Rothshild Zionists and their corporate elite pals engineered to play the proles and give them a false sense of polity and for a pressure release valve in a social content in a socket engineered by them based upon usury and fascism. It’s a lot of junk and the conservative-liberal left right game is just the Hegelian dialectic applied on the goyim worker bees by the central bank-government-Masonic-Illuminati-military industrial complex-Fortune 500 social engineering apparatus.

      2. Xaxal_Ravenguard December 17, 2014 at 12:38 am

        Then you are highly mistaken. I won’t blame you, seeing as a lot of people who get involved with this stuff are so caught up in this that they can’t really function in society in any way.

  15. splooge October 31, 2014 at 9:06 pm

    a popular sjw tactic they receal is use the anon tip on the front page of
    looks like redpillers will use fbi against them to scare and harass them.
    karma is a bitch
    enjoy this tactic guys

    1. Joe October 31, 2014 at 10:25 pm

      Isn’t a bogus act like that a crime to falsely report acts that aren’t crimes and pretend they are? That kind of junk wastes the authorities time and resources. Mike Cernovich could vet that idea for us as its ridiculous from anyone to falsify reports to the government due to personal agendas.

      1. splooge November 2, 2014 at 5:31 am

        agreed its stupid and a big missuse of their time. but they do did with no remorse and risk no punishment therefore we must demiver it back. the tips are anon but until these sjws face punishment for petty shit like this we have to respond in kind.
        looks like well have to abuse this privalige till its gone.

  16. Artisan November 1, 2014 at 12:21 am

    If you think GG is winning, you don’t understand how politics work. It’s not about beating the other side, it’s about winning over the moderates to support you.

    The face of the SJW movement at the moment is Anita Sarkeesian. Anita Sarkeesian is a middle class white woman with a master’s degree who just got a huge career boost by appearing on the Colbert report and saying things like “If you believe women should have equal rights, you’re a feminist.” The average person who isn’t actually in the trenches of the internet war will look at that, nod, and support her. Combine that with the fact that she canceled a speaking engagement because she was threatened, and you have a face that represents a moderate, educated feminist with an independent body of work that gives her legitimacy as an activist.

    Now, look at yourself, through the eyes of that same moderate who’s hearing about this on TV. They just heard that GG is a misogynist movement that attacks women, and they end up on your site. What do they see? One of the four suggested articles linked is about how to tell if a woman is a “slut.” They dig a bit further and find out that you’re known for writing books about sex tourism and articles about dating girls with eating disorders.

    According to Wikipedia, Rolling Stone called Anita “pop culture’s most valuable critic.” According to Wikipedia, the Daily Dot called you “The Web’s most infamous misogynist.” That’s a bit of a gap in credibility.

    Politicians know that their personal life must be above reproach. Julius Caesar is famous for divorcing his wife over *rumors* that she cheated. Remember Ron Paul’s newsletter? That man didn’t stand a chance in the first place and the first thing his opponents did was discredit him based on unprofessional things in his past.

    I support a lot of things GG supports, I think games review websites are terrible and if I see a “review” that reads more like a paid advertisement, I comment. But don’t fool yourself. If this movement gets more mainstream coverage, it’s not going to be about corrupt games journalists. It’s going to be about guys who write articles about “sluts with eating disorders” making an “internet hate machine” to “threaten women for talking about video games.”

    1. Ian November 1, 2014 at 2:32 am

      This is true, but the manosphere is still very much in the “any publicity is good publicity” phase of growth.

      I would definitely prioritise mainstream visibility over mainstream acceptance at this point, and gamergate has achieved this.

      1. Xaxal_Ravenguard December 17, 2014 at 12:40 am

        Largely because the mainstream media has long been known to peddle an agenda and because only one of those media channels/groups is actually doing well in an age where Pick Your News is actually a thing.

    2. Roosh_V November 1, 2014 at 5:47 pm

      If only I knew many years ago that I would be riding a wave besides men who don’t live my lifestyle.

      1. J Cecil November 1, 2014 at 11:24 pm

        I can imagine your next release of youtube content to contain more street footage of Eastern Europe or the baltics and their women. The Czech Republic would be a reasonable venue as well.

        Mamnoon Roosh

    3. Xaxal_Ravenguard December 17, 2014 at 12:39 am

      You clearly overestimate old media’s influence.

  17. theliberatorofbados November 1, 2014 at 12:23 am

    The mainstream media in all of this isn’t going to change much as their ratings are in the toilet and continuing to decline. And for the same reasons that Gamergate is destroying the “gaming journalists” and now Gawker.

    You should keep in mind that lots of men play videogames, and not just “nerds” but also adults who live responsible adults lives and even have families. Gaming is the last bastion for men as the politicos invaded other entertainment mediums and ruined them. From the outset you saw massive pushback at Anita Sarkeesian as people saw her trying to do the same thing to gaming. Ultimately people recognized her as being a scam artist like Jack Thompson, only instead of using the legal system and crying “think of the children!” to get money from the game industry, she used “misogyny!” to fleece people of their money. Despite the pushback the media kept pushing her, and just built up pressure over the past few years until the whole Zoe post came out, and then the massive censorship and coordinated efforts to shut down debate on the subject is what exploded that pressure. And the explosion has become Vesuvius like in proportions as the weeks go by and further investigations reveal even greater corruption and hypocrisy on the part of these people.

    There was a man that portended this early last year:

    He claims to have helped to create “the red pill” but writes under a pseudonym to protect his identity. He uses gaming to teach about financial freedom and business and is actually how I came to learn about Roosh and the Manosphere last year. One thing he usually hammers on as an example to not run a business was American news media as they put out content that repelled people by trying to push narratives instead of reporting the facts on the ground. The same thing happened here with Gamergate. The Youtubers are now doing a better job of reporting the facts than the “journalists” are and as a result will be the ones to replace them as gamers destroy these frauds with extreme prejudice.

    Political Correctness has been wielded to try and shut down debate about serious issues to help maintain the status quo for the political class or for certain social cliques. In Britain and Europe, however, it is no longer effective and is actually backfiring with the revelations of child abuse in Rotheram (among other places) are revealing. The reality on the ground is conflicting with the PCness narrative, so nobody is buying it when the media tries to peddle it to them any longer. The same thing has happened here with GG. These people are trying to use PCness to try and take the heat off of them, but it’s not working. Online, there’s no escaping what they have done, and sites like Breitbart are absolutely eviscerating the “journalists” and exposing them. Furthermore, GG has no leader, so they are fighting a multi-million-headed hydra.

    The mainstream media is also ineffectual in all of this for the aforementioned ratings reasons, but also because who gives a shit about angry gaming nerds on the internet when we have massive political incompetence letting ebola into our country, out of control debt, massive decline in marriage rates, and a whole host of vastly more important issues.

    Probably the best thing in all of this is that we see people of all political strides coming together on Gamergate because whatever their beliefs, these people are united in their love of gaming (yes even women as well), and are united in their opposition to those who would tarnish gaming for their own selfish interests. Likewise in Europe and Britain (and yes even beginning to here in the US) the rise of nationalist parties who are gaining people from across the entire political spectrum, of many different backgrounds, because they are all united in their love of their respective countries, and their desire to put the citizens of their nations first. Britain come first, and Britons come first. The whole charade is unraveling, and with the economic meltdown of places like Cali or New York, and yes, even Silicon Valley, it’s just a matter of time before the culture that these geographical hotspots helped to ferment meltdown with them. Arguably we’re already seeing it now.

    1. Vinzenz Stemberg November 1, 2014 at 6:18 am

      It strikes me as funny that there’s such an entrenched belief about nerds being the primary gaming market, when before Bill Gates you would see mostly professional sorts, and when computers got beefy enough to handle wargames, sports management, and PBEM there was a massive flood from tabletop guys, soldiers, professors, businessmen, athletes, etc
      The nerds were still at the arcade shooting asteroids when the professionals got into it, because they need a full set of aural/visual feedback while the number crunchers did adventure games and ‘spreadsheet wargames.’ Avalon Hill, cdv, SSI, Dynamix…
      Basically gaming was Bushnells and other Great Beards before it was for the shrimps wearing pocket-protectors.

    2. Xaxal_Ravenguard December 17, 2014 at 12:48 am

      And quite a lot of us are happy to support this turn of events.

  18. Cenobite November 1, 2014 at 2:54 am

    Good article, you forgot the ground my friend. There are different types of terrain to fight upon, and you must understand each to capitalize on them. The SJW’s want us to fight in the media, and PR. That is ground of their choosing. The truth is we are fighting on the ground of the exchange of values. This is ground of our choosing. You spoke of us using the SJW’s tactics, and yes this is a tactic they use. However, there is one major difference. We are half of the value exchange.

    Think of it, you’re a CEO looking at the 4th quarter just started as of OCT 22nd. Your company makes something related to Games, or liked by gamers. You are heading into the biggest sales season of the year, and your largest demographic of customers is more pissed off than a hornets nest that has been used for a Pinata.

    These customers are mad at the people who write about your products. They are not going to those sites, and so not seeing your ads. Then you find out they are not just boycotting the sites, but anyone who advertises on them. These writers have over the years been mistreating your customers, but now it’s all out revolutionary war.

    You’ve been paying for ads to run on these sites, and now not only are you not getting a return on your investment, but it seems you are also loosing potential sales over it. Q4 the biggest quarter of your year, every year, is starting to look a bit bleak. Simple solution. Cancel your ads, that actually saves you money tossed down an advertising rat hole. Canceling the ads also clears the air for you with the customer base. You don’t have to say you support their revolt, you can say just about anything so long as the ads are gone. Q4 may just have been saved, time to recalculate that bonus check Ms CEO.

    And in the end does the CEO care about a few “gaming sites,” not really. The sites cost them money to advertise on. The writers who behave more like spoiled brats than real journalists require payola in the form of swag, and pampering. They do not produce the value of your goods you do the company led by its CEO. They do not purchase those goods, exchange value for value, and even if they do, they have fomented this fight. Are they going to buy your overstock, and save your bottom line? Or are you going to distance your brand from them, and avoid a bitter harvest?

    1. Vinzenz Stemberg November 1, 2014 at 6:34 am

      Yeah, it’s funnily enough been like that for awhile. I wonder how many of the current crop of gaming journalists would be in it if they had to pay for their own games. So many of these fuckers suck at what they’re supposed to review, like giving a game low marks for being overly difficult or having ‘confusing stages.’ Even before the social justice bullshit cropped up, these assholes were ruining gaming for the rest of us by presenting their opinions to the game developers as marketing fact. So you have story leaks come out about games that performed poorly having been made that way because the original game (say Dishonored as an example) the reviewers are so used to hand-holding ‘interactive fiction’ or simple ‘one-button victory’ JRPGs that when they come across a game that doesn’t give you overly specific directions then they will have no clue where to go and label it ‘a confusing mess’ and so the difficulty of the game had to be reduced to meet ‘projected sales goals’
      It should surprise no one outside of gaming that the lynchpin moment of much of the bullshit we see today is G4 taking over TechTV and soullessly ‘corporatising’ probably the most educational network on television.
      Yes, gaming reached a larger audience, yes, it attracted gobs who would have no interest otherwise, both as consumers and writers, but was it worth it to have cultivated these raving idiots? Obviously the answer has been a resounding NO from all sides. Such idiocy from the reviewers and their PR friends has been responsible for a lot of the ‘good sounding concept’ games arriving half-assed and disappointing as all hell. (laziness and greed really only applies to Ubi and EA. Even Microsoft was in the business of making GOOD games before this shit took off, see the Close Combat series for example.)

  19. Cadders November 1, 2014 at 4:21 pm

    I sense a bigger dynamic here.

    I have a colleague who has been very resistant to red pill ideas – who is also a keen gamer. Not a nerd – just a regular guy. He absolutely abhors what the SJWs have attempted.

    He is MUCH more open to red pill concepts now. The red pill is easier to administer to individuals have been knocked nearly unconscious by the stench of SJW bullshit. And far more likely to stay taken.

    We are at the stage where the SJWs are running the red pill recruitment drives for us.

    Whatever the outcome of this battle, we can be sure of many more foot soldiers for the next one.

  20. TheOverwatch November 1, 2014 at 8:13 pm

    The almighty dollar determines what games get made, especially at the AAA game companies. If the SJW infiltrate the gaming industry and push them to make more games with a “broader” appeal, then companies will lose their core customers. The guys who buy Madden and COD every year despite little changes, those are the core customers. Lose them, and what do you have?

    There are so few females buying video games and supporting the community, I just don’t see major companies changing their business strategy. Not to mention, Americans aren’t the only ones making AAA games. The best selling games are games that encourage a hyper competitive mentality. Women just don’t have that type of mentality, like males.

  21. Phero November 1, 2014 at 8:59 pm

    I’ve said it before, being a black knight and not anonymous is still dangerous. Anyone with a normal job has a lot to lose by even expressing doubts about the feminist paradigm.
    Black knighting is the only counter, but it’s not an easy task.

  22. advancedatheist November 2, 2014 at 12:19 am

    I keep waiting for both adventuresses and SJW’s to show an interest in the mostly male world of cryonics. Look me up at the cryonics convention in Laughlin, Nevada next week end. Just ask for the 55 year old guy with the beard:

  23. The Night Porter November 2, 2014 at 1:47 am

    From the perspective an economically and socially successful Gen Xer, one of the most salient aspects of Gamergate is that so many men are playing video games, which I’m sorry is pathetic beyond high school. If Western men were not playing games, they may be, you know, DOING SOMETHING. Tennis, anyone? I am completely on your side here, please understand, but video games…? There has been a thorough nerdyfication of America.

  24. splooge November 2, 2014 at 5:35 am

    anyone see anitas bold face lie on colbert report?1 guy posted a pic om funnyjunk saying they edited it out when anita was being beaten. even colbert cant anything on mainstream media without getting into trouble.
    unbelivable with all the lies they say and all the media outlets they use to look good

  25. Nevsky November 3, 2014 at 6:18 am

    The Heavy Metal subculture might become the next GamerGate. While it’s not a full-blown civil war, there are subtle skirmishes taking place. Metal journalism, like gaming journalism, is slowly getting corrupted by cultural Marxists, and there’s propaganda being directed against metalheads for being “sexist”, “racist”, or even “homophobic”. Just today I saw a rant from Metal Injection complaining about the usage of “faggot” in the metal community.

    And yet plenty of metalheads are rejecting this programming. This might be the seeds for a new uprising against cultural Marxism. We’ll see.

  26. Robert What? November 6, 2014 at 4:56 am

    I haven’t been on Gawker or a Gawker owned site for a couple of years. And I plan to keep it that way. I don’t want to add even one click to their web site statistics that they can then use to court advertisers

  27. chris3721 November 6, 2014 at 11:02 am

    A new front is opening in the culture war.

    The author is trying to construe Pick Up Artistry as “Rape Culture”.

    But all Pick Up Artistry is is a rejection of the feminist “Cuckold Culture”

    You can take the feminist defintion of “rape culture” and replace every instance of rape with the word cuckold and it will perfectly explain what their agenda is.

    Cuckold culture is a concept that examines a culture in which cuckoldry is pervasive and normalized due to societal attitudes about gender and sexuality.

    I also propose that the manosphere create a new term.


    1) The promotion, advocacy, or support for an ideology of cuckoldry.
    2) An ideology that seeks to enable, encourage, celebrate or normalise cuckoldry.
    3) An ideology whose central organising premise is cuckoldry and its enabling.
    4) Promotion of cuckoldry.

    1) A person who believes in, advocates or supports cuckoldism.
    2) A person who ascribes to an ideology of cuckoldism.

    It will provide a conceptual rallying point for combating feminism, (or atleastly the parts of feminism that I believe many in the manosphere have a problem with). It will do for the manosphere what coining racism did for anti-racists or sexism did for feminists.

    Then it’s just a matter of propagating emotionally reactive images of cuckoldry in practice and attaching it to that word.




    And Boom! Pretty soon we can shut down any feminist in a debate by accusing her and her argument of being cuckoldist.

    This agenda of cuckoldry is easily observed in #Gamergate;

    Zoe Quinn cuckolded her boyfriend with 5 other men. He put her on blast for this and this pissed guys off as men don’t like cuckoldists. Then it took on a life of it’s own as being about ethics in gaming journalism.

    But what has been the feminists response? To accuse the men of just wanting to slutshame Zoe Quinn. But just think of that for a moment, feminists oppose slut-shaming, by saying this event was about men trying to slut-shame Zoe Quinn they are extending the definition of slutshaming to women who cheat, to women who cuckold. By extending the definition out to such women feminists have made their agenda clear. Their agenda is cuckoldry and they will fight, agitate and advocate for the imposition of a culture that cuckolds men.

  28. Gratis Ptaka November 12, 2014 at 7:01 pm

    1. God help you if you’ve provoked up a large and angry internet mob.

    Feminists specialize in brainwashing both men (especially white knight men – AKA – the disgusting white knights) and women into committing atrocities against men. Need proof? Just ask me. I will F U UP with proof. I dare you to ask me.

    2. This is the first major defeat that SJW’s have faced.

    Nothing short of complete hatred of women by men will reverse the cultural misandry that currently exists. Every day, dozens of men have their bodies blown apart in the defense of our country. If he’s lucky, he gets an honorable mention on the evening news. What happens when a woman is abducted or raped? You see where I’m going, right. Nope. You probably don’t, white knight.

    3. SJW tactics are ineffective against anti-fragile targets.

    Look about you. How much of what you see was built by women. I rest my case.

    4. Exposing hypocrisy is an effective tactic.

    Hypocrisy and double standards are the mainstay of the victim class. If you don’t believe me, just ask for evidence. I will happily destroy all that think me wrong.

    5. Focus on one battle at a time.

    We’re winning. Those that see through the BS are winning. You must act now. The other side is importing all that’s necessary to delete you as a concern. You must wake up – now.

    6. Don’t be surprised if you look in the mirror and see the enemy staring back at you.

    If you look into the mirror and see a white knight, captain save a ho, you’re a part of the problem. If you don’t see this yet, then you most certainly spell disaster for all you hold most dear. In short – you are the enemy of all men.

    7. Every man has a role.

    Men exist as the pinnacle of all human achievement. If it weren’t for men, we wouldn’t have indoor plumbing. If left to women, we’d still be living in grass huts.

    8. Never underestimate the enemy.

    Women are the most manipulative, cunning, most calculating creatures created by God. God has no sympathy for naive, ignorant fools.

  29. Jams November 12, 2014 at 9:40 pm

    Am I dumb? ( don’t answer). I don’t fully understand this. Maybe because I’m not a gamer?

  30. Daniel Ramos November 26, 2014 at 3:24 pm

    Roosh, what you said about “hot Women” is highly accurate.

    I used to be an aspiring model and i dated aspiring models often. These were the wannabees that wanted to be just like the wannabees that happened to make it not through talent or intellect, but simply because they won the genetic lottery by being blessed with physiological and physiognomic beauty that most males lusted after and most females were envious of.

    The thing is, they were the most difficult, demanding and selfish human beings anyone could come across. These were females who much like Narcissus fell in love with their own superior (and cosmetically enhanced) beauty to the point that they sacrificed personality in order to maintain it…”staying” beautiful became a full time job for a female who’s sole desire in life is being rewarded for superficial assets.

    As you can imagine, they were only useful in the most basic biological regard, which could be broken down into 3 representations: bad sex, good sex, and unorthodox sex.

    The common denominator between the 3 is that she had to be pleased at all costs…this made the good sex only good in that i was geting it with a beautiful Woman, the bad sex worse because she never pleased as often or as well as she GOT pleased, and the unorthodox sex unacceptable (to me) when she wanted to try things that spoke of a possible mental disorder…like wanting to be strangled, wanting to try invasive toys on a man, and so forth.

    Other than that they were about as useful as a hoodie is to a decapitated man. These were females who more often than not, kept bottles of Perrier in their fridge where eggs and cheese would normally go, and their freezers consisted of the typical hamster diet of lean cuisine high sodium entrees for the so called health conscious slut. Don’t get me started on their texts… survivors of head on collisions with semi trucks could probably produce more intelligent and less acronymized conversations than they could.

    So players and gentleman, like the lesson learned with the malevolent Djinn from “Wishmaster” be careful what you wish to bang…you just might get it. Once you do, you can watch your funds empty out of your pockets, your free time spent trying to justify your presence to a beautiful imbecile, and your life spent wrapped around the uterus of someone who isn’t smart enough to function as a doorstop for a door.

  31. Guest January 8, 2015 at 7:58 am

    I’ve tried to avoid the topic entirely, but since gaming is my main hobby, it’s impossible.

    What I have gathered is that both the pro & anti sides are small loud minorities & that most people think both sides are extremist idiots who are equally wrong. Others simply choose a side to get the beggers to shut up & just side with whomever 4chan hates for principals.

    1. Guest January 8, 2015 at 8:04 am

      ::Watches video:: I must admit that you are…. surprisingly attractive with apparently strong European genes, despite that hideous beard.