How To Do Interviews With The Mainstream Media

I have been interviewed in one way or the other in several countries: United States, Colombia, Iceland, Denmark, Lithuania, Latvia, Ukraine, and Romania. I’ve learned quite a bit from these experiences and wanted to share some ideas for those who may find themselves on the receiving end of an interview request.

First, it’s important to understand the two main drivers of mainstream media outlets, in order of importance:

  • The neeed for profit
  • The need to promote their ideology

The main reason they are talking to you is because they believe you will help them get page views or a large television rating. Promoting their ideology is icing on the cake, and not always an aim. Therefore you are primarily seen by the outlet as a way to make money. The reporter sees you as a scoop or an interesting angle that will improve their ability to get more lucrative assignments (or just continue receiving a paycheck).

While reporters do have individual agendas, and outlets do have boundaries of what type of “dangerous” ideas they can share without showing open hostility, there is no overreaching conspiracy to destroy you. These people are no geniuses with diabolical plans, because if they were, they wouldn’t have gone to work into media in the first place (my experience shows that reporters are not the mostly intellectually curious of people). Any agenda they have against you is primarily due to mental indolence. They work with people who all think they same because they all graduated from the same colleges. Think of them as bubbly, useful idiots who hate rocking the boat.

You may already know that page views and television ratings are not caused by promoting a reasoned and nuanced debate. That approach doesn’t make them money. No one has the time or interest to hear someone explain things at length or else you would watch Jim Lehrer every day. Powerful soundbites and controversial statements are needed instead. Unless you’re a bonafide celebrity who can read from the phone book yet still excite everyone in the room, the interview must be sensational enough to cause an emotional reaction from the audience to push them to share the interview on Twitter and Facebook. Therefore, they will want to focus on the most extreme 1% of your work.

The reporter doesn’t have the time to read all the shit you’ve ever written. In fact, he will just skim over your material and use google to spend about one hour browsing through what others have said about you. Did a hater of yours accuse you of rape ten years ago? They will ask you if you are a rapist. Did you make a statement saying Mexican immigrants are more likely to engage in crime? They will ask you if you’re a white nationalist. Do you show general disdain towards fat women? They will ask you if you’re a misogynist. You get the idea. This is actually the correct strategy from their point of view, because these hot button issues will provoke their audience and cause them to share the segment, making additional money for the outlet. In fact, you want a little bit of this to ensure the interview even gets read, because if there is no sensational angle, who will read and share the interview besides your own fans?

I’m in the camp of accepting all reasonable interview requests, even when I know it’s a trap. I do this for two reasons. First, it’s good practice. If your notoriety grows, interviews will get harder. You need to learn how to stay calm under interrogation and still get your message across. Second, it’s promotion. If you didn’t care about building an audience, you wouldn’t write publicly. They are giving you a free means to promote your ideas, and even if you convert a tiny minority of their readers into your own, you were hugely successful.

That said, here are five tips for doing interviews:

1. Insist on an email format

During a telephone interview, the reporter has a lot of leeway to paraphrase you, causing a great distortion in meaning from just a tiny modification in word choice. This will especially infuriate writers because they greatly appreciate the precision that written language provides. Reporters don’t do this necessarily on purpose, mind you, but because they are lazy (accurately transcribing a recorded interview is tedious and time-consuming).

Some say you should record the interview yourself to have proof of any manipulation, but who is going to bother and listen to your clarification besides your most devoted readers? The email format not only reduces all ambiguity, but it allows you to carefully formulate your answers. The reporter has a lot more interview experience than you, and is likelier to use the phone to corner you into an extreme position that can be hard to get out of.

2. Think before you speak

There is no rush to give answers. You can say, “Hold on let me think for a second.” If you don’t know the questions beforehand, there is no expectation to be fast. The exception is live television interviews. A two-second silence on television is death because it gives someone else (e.g., the feminist guest) a chance to talk. It also makes you appear confused, even though you’re actually being thoughtful and careful. Therefore, do not go on a live interview unless they give you a list of questions first. At the minimum, you should know all the topics to be discussed. If they refuse to do this, do not do it live.

3. Do not joke about illegal acts

If they ask you if you’ve been accused of rape, absolutely do not use irony or sarcasm. A simple “absolutely not” is prudent. Do not make any references in interviews to breaking the law, even minor laws like drinking in public. On the other hand, some trolling on non-legal questions is okay. Remember when I said that a sensationalist interview will get shared more? You want to give a bit of shock value on things that may anger people. If you’re a manosphere writer, your regular beliefs are already shock enough, so don’t tone them down in order to appease the mainstream.

4. Push back on stupid questions

Any reporter who is assigned to you will be a cookie-cutter cog in the machine because, well, she’s interviewing you and you’re far from a rock star. They are going to insult your intelligence with stupid questions that suggest they haven’t even pulled up your work before. There are three things you can do to combat this.

First, you can patiently explain the points that they should’ve known had their research been more complete. Second, you can ignore the question and take a detour into a related topic that gives you an opportunity to discuss something more important to you (politicians do this often). Lastly, you can channel Socrates and logically tear apart the question with your own questions that frustrate the interviewer and cause her move on. A reporter once asked me to define consensual sex and I got so involved about its legal, cultural, and socioeconomic implications that she got bored and moved on.

5. Hope for the best but expect the worst

You should not have the expectation that the interview will an unbiased brain dump of your greatness. Your goal is to get a mere 10% of your belief system onto the final product while not allowing any new accusations or whispers about your character to be introduced. For instance, it’s fine if they ask me about rape and publish my truthful answer, but it’s not fine if I give a sarcastic answer that allows the joke to be taken as fact, because now I will be hammered about this on the next interview (and every interview thereafter).

I noticed that a lot of writers have a negative opinion on interviews because they hate not being able to control the process. While they have rightful concerns about the agendas of reporters and media companies, interviews can be a great way to get a 10% part of your message out there while exciting your readership with some social proof of your work. As long as you don’t get entitled that an interview should only serve your interests, I see no major reason to turn them down. They’ll use you for page views and money while you’ll use them for exposure. That’s a fair trade to me.

Read Next: How I Trolled Lithuania’s Biggest News Site


  1. bariserkan November 11, 2013 at 9:36 am

    I loved your Lithuanian interviews. Please do things like that more often

  2. cif November 11, 2013 at 12:15 pm

    thanks, some very good tips

  3. Zachary Stockill November 11, 2013 at 12:56 pm

    Great piece; timely read for me too. Thanks.

  4. Jay November 11, 2013 at 1:26 pm

    This is incisive advice for any person interviewed for almost any reason.

    1. J Cecil November 11, 2013 at 4:27 pm

      If any of you have ever had the joy of a deposition remember-
      1-I don’t know
      2- I can’t remember

      Are pragmatic tools for your arsenal.

      I think you should give us more linguistic tools Roosh. A whole book on language tools is what some one needs in the pick up genre because most
      Books are mountains of fluff with few nuggets.

  5. John November 11, 2013 at 2:54 pm

    In verbal interviews, I would add: make up a list of talking points. Things you want to get across. No matter what they ask, get back to your talking points quickly. Practice before the interview. Anticipate questions and practice out loud your answers.

  6. Joe November 11, 2013 at 4:07 pm

    Heres a question-

    where in Eastern Europe were the girls not into pop citure mind control like Facebook?
    the reason is I want
    To know where the most
    Feminine genuine girls were I n your Europe travels?
    And how do theses girls stay connected-
    Do they call or
    Use another social
    Media site?

  7. bobbdobbs November 11, 2013 at 4:50 pm

    A bit of “never attribute to malice that which can be explained by laziness.” Ages ago a local low level TV reporter came to our electronics tech school for a sort of show and tell. (Some of us might have ended up being broadcast technicians.) Anyhow in a moment of candor he said he usually had his story outlined in his mind before he’d interview a single person — then he would just mine for the quotes he was looking for. It’s pretty easy to get someone to say something you want them to say.

    1. teapartydoc November 20, 2013 at 7:56 am

      This is true, and dovetails nicely with the comment by John above. Never go into an interview with the notion that you are going to influence what is in the final product. The reporter already knows what that is; they are going to make that final product reflect their thinking no matter what. If you are going to get a point across it has to be by stealthy inclusion of a thought that fits into the reporter’s agenda, or by rote repetition such that your point is the only thing they come away with after talking to you.

  8. Kapaya Donnagia November 12, 2013 at 12:54 pm

    u on tv in ukraine was tough.. i felt for u

  9. Around the World in 80 Jobs November 13, 2013 at 12:46 am

    Wish I had this 4 months ago before my site blew up. It was pretty amazing to see some of the spin put forth. Likewise, even now as I push out an interesting story on working at Tiger Temple, as soon as some news orgs here controversy they are all over it, while others will shy away quickly from anything their audience might be on the fence about.

    Also, interesting, all 4 old school news outlets that covered my story – all of them messed up names, facts that I clearly stated. And, I guess not surprising as one of the reported joked when I called her on it, was that they all screwed up the linking to my site, “and you wonder why papers are going out of business”. They either didn’t do it, linked to the wrong thing, did a no-follow even after receiving copy-righted photos…the list goes on.

    As per questions ahead, good call. I had a few take stories in a completely different route with the slightest hint or linking something else they wanted to use to make it juicier. Crazy.

    If you haven’t checked it out, Ryan Holiday’s book, Trust me, I’m Lying, is on point and fascinating to learn how blogs manipulate mainstream media and thus everything.

  10. vilrouge November 13, 2013 at 2:34 pm

    Very interesting to see how so few of what the interviewed wants to share actually goes through the media

  11. Paul November 14, 2013 at 11:41 am

    Great insight on “page views and television ratings are not caused by promoting a reasoned and nuanced debate”.

    For example, If you look at Youtube, the videos were the creator has lots of interesting ideas and explains things at length, average about 5,000 to 10,000 views. The guys with stupid videos, were people are jumping up and down the screen using special effects can average over 1/2 million to 1million+ views.

    1. Nguyen Improved November 14, 2013 at 12:06 pm

      Lucky for me haha. My stupidest video ever got 1.5+ million UNDESERVING views :-p

  12. Aurini November 16, 2013 at 3:37 pm

    He who dares, wins.