It’s Better To Have Guts Than Brains

Over ten years ago I remember reading the story of a man from the South who decided to go into the vending business. He started by walking to a grocery store and asking if he could put in a machine selling candy. In exchange he would share a cut of the sales. They said yes. He cold-called all the stores in his area, installing dozens of machines. No employees were needed to do the job so his days were spent moving machines around and filling them with product by using an old pickup truck. By his second or third year he was grossing over a million dollars a year. He made more money than he thought he could ever earn.

I had just graduated from college when I read that story. The university culture was still on my mind, having been taught by a bunch of teaching assistants who were working on their science PHD’s. I had looked into the job market and knew that they wouldn’t make a lot of money for a long time, if at all. They were going to spend hundreds of hours working in the school laboratory, writing papers, grading papers, polishing their resume, and going on interviews to get a job that, as the pharmaceutical contraction in the late 2000s showed, was not at all secure. I wondered who would win in life, the TA’s or the vending machine guy.

It’s Saturday night and Chad is sitting home in front of his neatly organized workstation. He has recently uploaded several photos of himself on OK Cupid in nice clothes with a bright white smile. His profile shows he’s a well-balanced men with a professional job and various hobbies. He also mentions how he volunteers at the homeless shelter because he’s certain that good women are attracted to good men. On paper, he realizes that he’s close to the ideal man, with a balanced sense of humor and well-read mind. He carefully sends polite messages that are crafted based on the girl’s profile. He spends extra time on a few of these opening messages so they come out just right. He waits, patiently, for the girls to respond, but very few do.

It’s Saturday night and Steve is getting home late from the gym. The chat he had with Tiny about what kind of protein powder is best for muscles remains on his mind. He takes a shower, eats some chicken breast, and puts on a shirt that is one size too small before heading out to meet his boys at the bar. Once there, he starts pounding shots. He looks at a girl and says, “I like your ass.” She gives him a nasty look and turns away. He orders another shot and uses the same line again. Still nothing. His friends laugh every time he fails, but he doesn’t care. Finally, on the eleventh attempt, the girl doesn’t immediately leave. He pulls her in close and starts grinding on her like he was in college all over again. He buys a round of shots to butter her up. Steve says, “Let’s go for a walk.” He takes her behind the club and fucks her next to the dumpster without a condom. If Steve bothered to ask what the girl did for a living, he would learn that she works for a non-profit helping feed homeless kids in Central America.

Neither Steve or the Southern businessman has much in the way of brains. No intellectual would voluntarily spend time with them over Chad or the PHD students. They are looked down upon by upper society and are never commended. On the other hand, the Chads of the world are praised even though they have a fatal flaw: they act less than the think. The PHD students are ultimately scared of taking a business risk, preferring to stay sheltered in their higher education cocoon. Chad is scared of approaching women and rather play it safe from behind his computer. They may eventually get what they want, but not to the degree of the businessmen and Steves of the world who, with far less knowledge, skill, and intellect, are getting more out of life. On one end you have smart and safe while on the other you have simple and bold. One leads to comfort while the other leads to results.

You will never be completely ready to tackle a new challenge. There never will be a perfect moment, and just wondering if there is one means you’re probably too smart for your own good. The secret is taking the leap instead of thinking about how it should be done.


  1. George October 1, 2012 at 9:05 am

    “the Chads of the world are praised even though they have a fatal flaw: they act less than the think. The PHD students are ultimately scared of taking a business risk”

    This is spot on Roosh. Again and again I’ve seen ‘business men’ who aren’t overly bright (and some who can barely construct a sentence) do extremely well for themselves. While the thinkers, including myself here, are busy trying to figure out numerous avenues, they’re out their giving it a shot.

    Now of course the maxim is that 9 out of 10 startups fail in the first year. And 9 out of 10 fail in the five years after that. But starting it in the first place does required guts.

  2. RD October 1, 2012 at 9:05 am

    Great read, what about when these people need fallbacks? Surely the risk takers don’t always succeed.

  3. Geoff October 1, 2012 at 9:08 am


  4. albert magnus October 1, 2012 at 9:13 am

    Though your point is solid, I knew TAs in grad school who were banging half the undergrads on campus.

  5. Pappy October 1, 2012 at 9:32 am

    The real problem is that society allows a man to grow up in his late twenties without teaching him life’s fundamentals. It’s a sad state of affair when you’re 30 with a college degree yet you haven’t experienced death, loss, fighting, raw sex, diseases, etc. You grow up fearing life and looking for security, while you should know that would lead to complete misery. I know baby boomers who ran away from life all their lives and lived terribly unhappy.

    So in essence smarts are important too. The power of smarts combined with guts allows you to become not only a man, but a great leader of men.

    1. Bora Bosna February 16, 2015 at 11:49 am

      Interesting, I grew up in Turkey and experienced all of that by age 11 (except raw sex). More interestingly my father never taught me anything about being a man.

  6. jeff October 1, 2012 at 9:48 am

    Perhaps this is your experience, but there are many, many science PhDs who actually love what they’re doing.

    I regularly read your blog and am almost done with a PhD in organic chemistry. I know that I will not make bank in academia, yet I still have no desire to do anything else. I like my work, my colleagues, my status (you can laugh, but you also know a PhD at a top tier university is worth something to the ego), and the money won’t be that bad.

    I have had opportunities to do work in the private sector and I turned them down.

    I know the good, heroic men v.s. evil world is what sells your books, but some people have different preferences than you.

  7. Tampa October 1, 2012 at 10:12 am

    “Go out on a limb, that’s where the fruit is.”

  8. Jim October 1, 2012 at 10:51 am

    Nice post, reminded me of the song Guilty Conscience by Eminem ft Dr Dre. “Meet Chad….”, “Meet Steve…..”

  9. John Galt October 1, 2012 at 11:04 am

    Thanks from the bottom of my heart. Roosh you succinctly put to words the reason for my handle and instead of trying to explain to others why i left science and other hard professional work, they will receive the link to this piece. The rewards for breaking the rules are always higher as you can always start over: new business, new venture, new slut.

    Never lock into something with long term consequences for short term gain like debt and marriage and most corporate careers.

    A good book is “The Millionaire Next Door,” Thomas Stanley. Upon reading it one learns that the conservative millionaires were really wise for their respective ages and risk takers who always kept their personal goals first including in relations with women. It is subtle, but most great lessons are.

    Thanks again for the great writing.

  10. Jim October 1, 2012 at 11:08 am

    @jeff I also have a science degree in something most people can’t pronounce. I began first with a chemistry degree.
    First job I got was with a Canadian company that got me deluded into thinking I could climb their corporate ladder and there would be some satisfaction and security waiting there at the top for me.
    The weekend I lost my old man they bugged me to know if I had completed stuff over the weekend even after I told them what had just happened.
    If you feel the evil corporate pharmaceutical you end up working won’t make you treasure every day you take off as holiday, won’t make you put your job above your life and family or the fact your ego will constantly take a battering by being managed by people with half your IQ then fine.

    Despite working that weekend they didn’t hesitate to make me redundant. Best thing that ever happened to me since I work for myself and travel when I want.

    I’ve shadowed Roosh to many of the locations he’s reviewed. Being literally treated like a rockstar in some of these countries made me question why I was so invisible here in my own country.

    There are thing I disagree with Roosh on but on taking personal action I cannot.

    My impression from Uni was every major discovery has already been made in organic chemsity

  11. DAP October 1, 2012 at 11:23 am

    Ignorance on FIRE always beats Knowledge on ICE.

  12. DAP October 1, 2012 at 11:29 am

    This post also proves why the Jocks/Meat Heads of the world will always get more pussy over the Nerds. Nerds are just too damn smart and hesitant for their own good. In real life, the Nerds always lose and the Alpha Betas always win. People can contest that statement all they want, but in the back of their mind they know it’s true.

  13. madmax October 1, 2012 at 11:32 am

    Roosh, you know I like your stuff, but this post, man….saved with the best of them.

  14. Soltero en Madrid October 1, 2012 at 11:33 am

    Both are important, those examples are a bit extreme but very clear.

  15. Anonymous October 1, 2012 at 11:39 am

    This is very true. David X who i spoke with a few years ago said exactly the same thing. It’s the dumb men in the world who are fucking the most women because they don’t think. They just act.
    The smarter the guy is, the harder it is.

  16. Sam Spade October 1, 2012 at 11:47 am

    Great post and well said.

    The format reminds me of the old Louis & Copeland book How To Succeed With Women. That book is woefully outdated but had some good points for its time, which was pre-internet Game site era.

  17. muc October 1, 2012 at 11:59 am

    This reminds me of the movie “Adaptation” where Nicolas Cage is playing two brothers. One is a hard-working self-conscious writer, the other one lives without a care in total abandon. Guess who is happier.

  18. theIVth October 1, 2012 at 12:41 pm

    This is probably the best post that I’ve read on here. This is what a lot of guys don’t realize and what I didn’t realize for a long time….stop thinking and just do it!

  19. Tyler October 1, 2012 at 1:02 pm

    The keyboard jockey’s that just need to read a few more books before they approach a girl. For some reason, they are always the most critical of how I have approached, or what I should have said…

  20. TD October 1, 2012 at 1:03 pm

    From a game perspective, this is probably good advice, but from a career perspective I think it’s a bit misguided. What’s really in demand is brains with a dash of charisma. If you really want to work at a top company (in terms of pay) or start a wildly successful startup, you flat out need analytical ability. Sure, if you have no social skills at all, you will not end up doing anything great, but with the right choice of industry (anything outside of Academia really) a PhD will still make way more money on average than our meathead friend Steve. And if you are fortunate enough to be blessed with elite analytical skills and workable social skills, you can really knock it out of the park.

  21. MIKECF October 1, 2012 at 1:24 pm

    stop massively rationalizing.

    i will rather have brains than guts. being bold and mentally deficient is of zero value…in fact, people like that get used by ambitious, smart people…people that are smart and ambitious with little morals very much depend on the brave and dumb to do their dirty works for them. the brave and dumb gets exploited and disposed off. Read human political history.

    in addition, you example is flawed…you think the vending machine guy is not intelligent? it doesnt take brains to figure out his customer base and interest? it doesnt take brains to map out a solid business model and deal with potential competitors? Get real.

    Hence, the basis of your argument is a strawman….and the reasons you use this strawman is obvious: i think you(roosh) have an inferiority complex towards people with ph.ds, medical doctors, etc…hence, you write stories like this to make yourself feel better….you go around looking for proof that a m.d or ph.d. or wallstreet guy or whatever “you-are-expected-to- be” is not sleeping with women as pretty and plentiful as yours, ergo, you are not inferior to them.

    your posts reek of constant need to justify your life choices….to avoid regret. it is as if you are hunted by a fathom. a fathom of insecurity.

    the hamster is strong with you….

    1. citizen49a August 9, 2014 at 2:32 pm

      a “fathom” ? I guess you meant “phantom.” How seriously does someone who can’t distinguish between the two words deserve to be taken?

    2. Bora Bosna February 16, 2015 at 11:53 am

      Yes, the book “the bell curve” showed that intelligence is the most important defining socio-economic factor

  22. Tyler October 1, 2012 at 1:29 pm

    Mike, you sound mad buddy…

  23. madclassix October 1, 2012 at 1:37 pm

    Some scientists have even studied this concept and given it their name, the Dunning-Kruger effect.

    Got to agree with TD. If one is lucky enough to be born with brains and swallow the red pill before it’s too late, there really is a lot of potential. Case in point, Roosh.

  24. Tim October 1, 2012 at 1:55 pm

    As someone who is smarter than gutsy, I agree with the post wholeheartedly.

    Lots of people got rich because they were too stupid to know their idea wouldn’t work. Classic example: whoever invented pet rocks.

  25. Mr magic October 1, 2012 at 2:25 pm

    Great post, in my opinion there are many kinds of intelligence in the world. I also think that yes to make it on your own without working for some company,starting a business when all odds are against you takes a certain amount of stubornes I would not call it stupidity you just have to have a belief in yourself that is beyond the norm. Most people say they believe in themselves but they do not, they talk a good game and never go for it. I have this conversation with a buddy of mine all the time he loves the warm blanket of the big corporation income, now he is on strike and he is suffering. I would rather make 100K a year working for myself then 250K working for someone else. Entrepreneurs have brains they just decide to go were angel fear to thread, while phd’s etc decide they want to get a cheque from someone in entrepreneur is a cheque writer big difference in menthalithy you have to be ready to get your boot straps from the ground up very few are ready to do that.

  26. Flynn October 1, 2012 at 2:39 pm

    Chad and PhD are basically asking for permission whereas Steve and the businessman directly go for what they want.

  27. Jim October 1, 2012 at 2:39 pm

    @MIKECF Brains has nothing to do with morals. (just look at Obama, his immoral wars and his accommodation of the corporate state).

    Also mentally retarded guys don’t get to bang hot chicks, you’ll find your IQ point are really not that greater than people you are calling retarded.

    Sometimes the smart thing to do is play down your intelligence. I have a PhD in a science chicks can’t pronounce which instantly makes them feel uncomfortable and by extension makes me “creepy”, it might sound insane but I’ve realised, I’ve more chance of getting my dick wet if I simply tell her I’m a DJ or a rapper.

  28. Lone Wolf October 1, 2012 at 3:02 pm

    #26 Flynn, agreed. In some respects taking the path most traveled in life is essentially asking society as a whole for permission and acceptance, which assimilates you to the mass-mold. I’ve seen both sides of this happen with friends & family, and know a hand full that financially cashed in on using their knowledge plus had the guts.

    But very, very few that had brains & guts, used both, and are financially set as well as run tight game. For me, my imbalance is in getting more gutsy on the financial side of things right now.

  29. Jim October 1, 2012 at 3:04 pm

    @MIKECF I think you’ll also find Roosh himself is a qualified scientist so your accusation that he hates academics in unfounded.

    He spent years playing Warcraft and Poker with co-educated, co-dweebs on Friday nights before he decide to free himself.

    The refusal by the male academic to self actualised and delude himself into thinking he walks a different path to mere mortals is sheer arrogance rather than intelligence.

    The belief he doesn’t have to suffer rejections on the streets in the early hours making approaches and believing a girl as innocent as him will simply fall into his lap is deluded.

    Roosh could better have emphasized the self -righteousness of such false pride and the lack of “real life education” this careerist has.

    The point he is trying to make (which I think he does very clearly) is that career achievement and self actualisation with resulting actions are 2 different things.
    Inaction is a crime against your dick.

  30. madmax October 1, 2012 at 3:08 pm

    6 jeff

    ”Perhaps this is your experience, but there are many, many science PhDs who actually love what they’re doing.”

    So what. They still don’t get any pussy.

  31. michelin October 1, 2012 at 3:14 pm

    even back in the USA Roosh produces great (perhaps his best) posts.

    keep up the good work

  32. Cookie October 1, 2012 at 3:16 pm

    As a teenager who just got kicked out of his house because his parents were anti-game and anti-doing, I think that this post was both timely and inspiring.

    Right now I’m pretty much only in “doing” mode, as deep and profound thought won’t be putting me in a new apartment or making me money.

    Since entering my balls out do-or-die state of mind, I’ve gotten more done this week than I ever did when I weighed out and over analyzed every possible situation.

  33. madmax October 1, 2012 at 3:25 pm

    #22 Tyler

    guess why? Mike is not getting any ass, and deep inside he know that what Roosh wrote in this post, is true, but he tries to deny it through his logic.

    I think it’s called ‘cognitive dissonance’

  34. The Watcher October 1, 2012 at 3:27 pm

    MikeCF get banned from the forum? That was quite the rant.

    [Roosh: That’s not mikecf from the forum.]

  35. madmax October 1, 2012 at 3:29 pm

    I think learning and analyzing is very useful. I don’t regret at all being smarter than I was 4 years ago. But the reality is, to get pussy, it’s only half of the story.

  36. TD October 1, 2012 at 3:33 pm

    You guys are too black and white here. The world is not cleanly divided into nerds and jocks. The reality is both stereotypes have positive and negative traits and you should try to steal the good from both sides and learn when which side should be leading. In my professional life I let my brains carry most of the weight and use my social skills for an extra advantage. In my personal life I let my social skills do all the work and then let them shit themselves later when they find out my background.

    That last point took me a while to learn but is critical. If you do have an intellectually impressive background, don’t bring it up right away. Let them like you for your personality and then when they learn second hand that you’re a brain too, it will be seen as a very positive thing.

  37. Virgle Kent October 1, 2012 at 3:43 pm

    Man if it wasn’t for dumpsters I’d never get laid in DC… just saying

  38. Anonymous October 1, 2012 at 3:53 pm

    While I agree guts are important. As a top salesman at my job I can tell you that anyone who I can dominate with my words and a little charisma is an easy sale and I can use them to get exactly what I want every time.

  39. Jim October 1, 2012 at 4:06 pm

    @36 TD “You guys are too black and white here. The world is not cleanly divided into nerds and jocks.”

    Probably the most sensible thing anyone has said so far.

  40. Stuki October 1, 2012 at 4:45 pm

    @21 MIKECF;

    If you honestly think that the vending machine guy mapped out a solid business plan, figured out his target demographic, etc., etc., you are already way gone over on the “smart” side of Roosh’ divide.

    You don’t need to do any of that to be successful as a vending machine owner. All you have to do is put out vending machines. And then happen to be the one out of 50 who does so, that makes more money than he loses.

    Formally (here I go showing where I am on this divide….); in any competitive economy, noone plays with much of an edge. Even the smartest guys only have a small margin over the second smartest. Were it not so, the field is simply not competitive. And remunerative fields do attract competitors quickly, until any edge is again small.

    Hence the importance of simply doing. While there may well be someone, somewhere who would enjoy and edge over you if he tried; chances are he will never try in the first place.

  41. Stuki October 1, 2012 at 4:49 pm

    The “climb the ladder” strategy is a good one, if rewards increase exponentially, or at the minimum superlineraly, with experience and time. Which is a pretty good model in fields like Medicine. Slow start, but once the ball starts rolling, the INCREASE in annual compensation alone can easily dwarf the peak earning year of someone choosing the Roosh path.

    As corporations have gotten flatter, fewer and fewer fields fiets this mold, however. And if incomes (and social status) are pretty much flat throughout ones career anyway, there is less reason to trade off spare time in ones youth versus the future.

  42. TheTruth October 1, 2012 at 5:22 pm

    I admire you Roosh. But it’s all bullshit.

    I’m self-employed. I’m bold. I have guts. I’m a risk taker.

    And guess what? I’M A FAILURE.

    Being self-employed is the most MISERABLE LIFESTYLE I ever could have imagined. It’s horrible. My parents don’t even speak to me anymore. They say one thing…”When are you going to get a job? That gives you benefits and medical?”

    That’s all my parents say to me. I can’t have a conversation with anyone anymore. I’ve lost all my friends because of the ups and downs I’ve gone through.

    So you know what….It’s All Shit. Some People Get Lucky. Some People Get Rich. But being bold just means you’ll be placed in that giant pile of other bold people. Some will fail. Some will succeed.

    No one talks about the Failures. The one failure I remember is the guy who flew the plane into the IRS building.

    So beware. I don’t recommend being bold unless you REALLY HAVE BALLS and are ok with EVERYONE hating you.

    (Oh and also you get copycats…’oh i was thinking of this idea..what do you think?’…God I hate that….the idea that ‘I can do this better than you can’ from all the cubicle workers)

  43. Phil Galt October 1, 2012 at 5:33 pm

    to paraphrase Scott Adams….

    Risk-Takers will often fail. So will idiots. In practice it’s difficult to sort them out.

    Having said that, I’ve screwed up a lot over the past two years, but I’ve also gained more than I would have by not taking risks.

  44. anon October 1, 2012 at 6:36 pm

    I admire and agree with the spirit of this post (having taken some risks and enjoyed some success myself), but in the interest of balance, what’s not being said here is that for every successful vending machine guy, ten others fail miserably. No matter how my life turns out, I wouldn’t trade places with someone in the dumb & bold group. Most of them end up poor and in an early grave.

    Some of you are also romanticizing or not understanding the concept of risk. Failure in business for example generally means that you now find yourself in a worse position than if you had not taken the risk in the first place (ie, it comes with an important money, time, or opportunity cost). Otherwise it wouldn’t be called taking a risk. It’d be called arbitrage, and in our world of instant worldwide communication, arbitrage opportunities (especially unsophisticated ones) are increasingly scarce. Ever notice that most of these dumb-guy-makes-a-fortune-doing-something-really-fucking-simple stories happened 20+ years ago? I’m sure you can still find such opportunities in the developing world, but that comes with its own significant set of hurdles. Nobody in 2012 will become filthy rich setting up vending machines (or doing anything similarly simple) in a first world nation. That train has long passed.

    As for women, the Steve method will definitely work. Picking up women is, above all, a numbers game. But get ready to deal with the consequences of your actions. A nasty look and a backturn most of the time yes. But what about a confrontation with some angry whiteknights, or a word or two with the bouncers? A drink thrown your way here, a punch in the face there… Every Steve in the world has dealt with that, believe me. Lacking self-awareness (aka, being stupid) certainly helps you cope with these kinds of shenanigans. I still wouldn’t trade places with them though.

  45. ajemes October 1, 2012 at 6:50 pm

    #10 (and everyone else who wants to chime in).

    Could you comment very generally on what kind of work you are doing right now? I am very interested of leaving the corporate servitude and want to explore what options I have. I think reading the experiences of guys who made the jump is a valuable, if limited, step.

  46. dinny October 1, 2012 at 7:38 pm

    This is very true in regards to the largely western problem known as, analysis paralysis.

    SWPL types spend forever and a day planning their moves, chess master style without ever realising the timer on the clock is going, and they could have lost and won 10 new games in the time it takes them to decide whether or not to go bishop to rook 8.

    I say it’s a western problem because if you look at poor minorities coming over from other countries (namely, india, and the far east) these motherfuckers shoot from the hip, so desperate are they to realise the american dream/british dream/whatever dream they quickly ascend to success in business. No i’m not talking about the rich little indian boys mommy and daddy sent over to become doctors.

    No i’m talking about the poor as shit guys who fly over and become cold calculating capitalist bastards and kings of industry by using that hunger and drive to action to motivate them further and faster than any of the mainstream poulation dared dream.

    Yes they’re shit with women, yes they are no where good socially, but fuck can they take an idea and turn it into action and money.

    I say this as a second gen immigrant in britain, business and action is never a problem with respect to goals.

    Now if only we took that motherfucking drive with relationships, perhaps we wouldn’t be the tiny dicked laughing stock of ethnicities when it comes to pulling women.

  47. Anonymous October 1, 2012 at 8:23 pm

    TD: You guys are too black and white here. The world is not cleanly divided into nerds and jocks.

    Yeah, and NAWALT, too.


  48. Timoteo October 1, 2012 at 9:28 pm

    I don’t interpret this as an either/or. Roosh himself is a scientist, so I doubt this is some kind of anti-intelligence rant. I think he’s saying that sometimes very intelligent people get in their own way by over-thinking instead of acting. There was a generation when CEOs started in the mailroom, with MAYBE a high school education. They were still smart enough to figure things out, and their success came from choosing a path and working towards it. The vending machine guy was smart, but he didn’t hurt himself by overthinking it. He got out and asked stores if they wanted his machine instead of going crazy trying to figure out who MIGHT want them.

  49. Cat October 1, 2012 at 9:47 pm

    Excellent post

  50. DistinguishedGentleman October 1, 2012 at 10:29 pm

    Decent story and something to be learned here. But simplistic bordering on silly too.

    I would say the vending machine sales guy has TONS of brains. Why are we supposed to assume he’s stupid?

    And why are we to assume Steve is dumb? Just because he works out?

  51. TD October 1, 2012 at 10:48 pm

    @47 If you really believe that you must choose one or the other, then you’re handicapping yourself. If you’re not applying analytical thinking in 2012, given the vast array of technology that we have available, you’re going to get steamrolled by someone who is. As pointed out earlier, there are no “vending machine guys” any more. Inefficiencies like that are long gone.

    I definitely understand the need to have “guts.” I see talented people all the time who sell themselves short by getting into a comfortable corporate routine when they should be taking a risk and starting their own thing. But that’s only one half of the puzzle. You need to take CALCULATED risks. You need the brains for the calculation, and the guts for the risk.

    For examples of hybrids, just take a look at the top tech CEOs. Gates, Jobs, Bezos, etc have all combined their amazing analytical ability with gutsy business plays. Even better, if you want to see an “alpha” look at Elon Musk, the inspiration for Robert Downey Jr’s portrayal of Iron Man. These are real people at the height of industry who are both analytical and phenomenal leaders. I’d rather be any one of them then vending machine guy or Steve the meathead.

  52. PeeWee October 1, 2012 at 11:09 pm

    Whole brain thinking is needed.
    Emotion – Reason – Action

    too much reason = no action.
    too much emotion = wrong actions.

  53. Jim October 2, 2012 at 5:55 am

    @42 TheTruth

    I’m self-employed. I’m bold. I have guts. I’m a risk taker.
    And guess what? I’M A FAILURE.

    I recently saw the movie “The Company Men” which reminded me of the fact no employer has any loyalty to you these days and there is no guaranteed of that golden watch.

    I also get the same bullshit about not getting a real job. It can seem like no one really understands you until you have something to show.

    You seem to have zero time for anything or anyone and the world seems to be passing you by.

    I am currently technically homeless after a good friend who once believed in me obviously started to doubt I was going anywhere and started charging me rent BUT I adapted ….I now sleep on a nice futon in my office and I rise everyday like a champ. Do my time in the gym and get down to work.

    I once actually once cried over this project during a time of burnout, a massive source of shame for someone like me who prides himself on being able to count on one hand the number of times he’d every cried in his life.
    However once you cross that threshold you will learn to eat burnout for breakfast.

    The equation for me is very very binary. Either I win big or find a rope to end what would have been a worthless mediocre existence but believe me when I say I have plenty plenty fight left in me and failure is not an adoption.

    As someone who failed at his first business I learn’t that valuable experience is what you get when things don’t go your way.

    Only you know if your idea is worth sticking with or whether you need to change tack. It was a difficult choice for me to abandon 2 years worth of code I had been writing 24/7 none stop but its better to turn around then go over a cliff.

    If your idea is good never mind the copycats. The real issue is margin. If copycats have a competing product but have to split it 10 ways among themselves then you have already won. You just need to still with it.

    Uncle Roosh also has an answer for you:

  54. Jim October 2, 2012 at 5:57 am

    Shame you can’t edit your typos here 😛

  55. madmax October 2, 2012 at 7:35 am

    # 42 TheTruth, I am self-employed too, and probably older… here’s my responses to your points:

    1.just because you didn’t succeed, doesn’t mean you are doomed.

    2. 97 per cent of all business, fail. Duh. What did you think? that you start a business and take over the world? Self-employment is more risky, if you didn’t understand that you only have to blame your own ignorance, sorry bro.

    3. Parents who care about you don’t say ‘you are a failure’. They say ‘I am ok with whatever decision you take, it’s your life. Just don’t do drugs or some stupid shit’. Maybe you should tell that to your parents.

    3. I personally don’t give a fuck about what others think of me. My own opinion of myself is enough. If others don’t agree, fuck them. If someone ‘hates’ me because I am living my life the way I want, at my own expense and I am not putting anyone else on the line but me, well, tough shit.

    5. Just because you start your business, does not mean you can get lazy about your social life and stop talking to your parents, etc

    6. After my first few years of self-employment, I am currently broke again. My business is not making any money. So what. I still had balls and still have them, and am proud of that. I learn from my ‘failures’ as well. Yes they are very hard to swallow, but that’s having balls too.

    Bold people with balls don’t complain like silly bitches. They say ‘hey, what the hell. I gave it a shot.’

    Roosh is 100 per cent spot on with his post. Not only that, he’s a very good example. He too didn’t conform to a safe and wimpier lifestyle. He got out of his hometown, explore europe, and yes he has dealt with some shit, as in his ‘Dead Bat…’ book.

    But hell, do I admire the guy. If I would have met him, I would have been like Neil Strauss after he met Mystery. My life would have changed. Not because I would expect Roosh to do anything for me (that would be really fucked up) but because I am sure I would have learned a lot. I share the guy’s vision.

    In my country, we have a saying : ‘Better to live one day as a lion than to live 100 years like a sheep’.

  56. madmax October 2, 2012 at 7:50 am

    and for all the ridiculous people who laugh at the idea of being a millionnaire selling candy….

    if you study the lives of successful people, you’ll come across two kinds: a) the type who got his ass wiped by his mom, and simply carried over his dad’s empire, or:

    b) the type who started with nothing. The type that all stupid people would look at and say ‘he’s just a bum’ or ‘he’s just a punk’, or ‘I would never bet a dollar on him’.

    People who laughed ad the candy vendor in Roosh’s story, don’t know shit about success. The candy vendor achieved more in a few years than people with a PHD will achieve in a lifetime. The candy vendor is now directing a multi-million dollar business from behind his desk. He’s dressed smartily and he’s happy. He can travel the world and he is a leader amongst his employees.

    And….he FUCKS A LOT. He organizes orgies. He gets what he wants.

    The guy with the PHD , in the meantime, is trying to impress a bitch with ‘oh you know, I have this, that, credit cards, a nice car, a nice job. I am a good father’.

    And the bitch may even marry him. And then, one night, she gets fucked by a candy vendor.

    The candy vendor gets the bitch for booty calls,
    while her husband punctually went to work.

  57. non afc October 2, 2012 at 8:27 am

    Young overeducated trust fun.d sexpat here.
    Most incisive post yet, this.
    It makes me want to hit the heavy-enough iron as much as Coach Flowers’s speech does.
    Thanks, Roosh.

  58. gunslingergregi October 2, 2012 at 8:51 am

    my dad off the charts on iq almost made it three times but yea he was jealous of the guys that were in his words too stupid to know they were beaten and just never gave up.

  59. gunslingergregi October 2, 2012 at 8:52 am

    true story i need a hard charging mofo who wants to make 500 bucks a day at least right now but yet i can’t find one. Life what can ya do.

  60. gunslingergregi October 2, 2012 at 8:55 am

    need someone else to set up some shit gonna require lots of networking bla bla shit and make me 300k at some point in 2 days but be a self learner able to learn on there own and make shit happen.

  61. gunslingergregi October 2, 2012 at 8:59 am

    my wife no education basically can’t read and write yet every time i hand her money she makes shit happen like i have never seen anyone do.

  62. gunslingergregi October 2, 2012 at 8:59 am

    Bold people with balls don’t complain like silly bitches. They say ‘hey, what the hell. I gave it a shot.’


    no they don’t they just keep trying

  63. gunslingergregi October 2, 2012 at 9:03 am

    but yea the truth self employed it is much harder to know what the fuck your gonna get paid so you can plan to save money while if your getting a nice fat check working for someone else till you get fired it keeps coming in.
    so many businesses people do also are so fucking time intensive like 7 days a week type shit and they try to do it all. Why the business i picked out to do only required time spent actually making money not billions of hours spent getting ready to make money no the time you spend is all time making money except for about 2 percent. I have been exposed to so many busineses in my life and yea most of the really really really suck as far as time sink and money made.

  64. gunslingergregi October 2, 2012 at 9:05 am

    shit when i worked in iraq hardest thing was trying to find someone to hand money too and make me more still have that problem

  65. Jim October 2, 2012 at 9:45 am


    5. Just because you start your business, does not mean you can get lazy about your social life and stop talking to your parents, etc

    Very good and important point, keeping on top of family stuff is a sure sign an entrepreneur is onto of his game.

    I’ll just add that communication only gets worse the longer you leave it. its good for you and its good for them.

    Enthusiastically articulate what you are doing to family members at every chance you get. Use them as the practice sales pitch you’ll have to give one day in-front of thousands.

    Family members who care will articulate their concerns based on the sales pitch you just gave them. It never hurts to listen.

    Being at family meetups also ensures the gossip about you being a drifter is snuffed out and everyone is reassured.

    I’ve notice good friends who were once outgoing but have become withdrawn were showing early signs of depression.

  66. gunslingergregi October 2, 2012 at 10:39 am

    prob best would be get a ho to support you starting a business
    and if you are working more hours on a business than you would a job for less money ahh yeaa something wrong

  67. gunslingergregi October 2, 2012 at 10:40 am

    why you think they keep the white men out of most of the do nothing jobs
    cause they want to force them to have to open some type of business cause they can’t do the big corp work or non profit or whatev cause they want them to be more productive vs what money they make duhh!!

  68. Giovonny October 2, 2012 at 12:28 pm

    I love talking to vending machine guys. They are always simple minded but also ingenious at the same time. The last one I talked was ironically a black guy from Alabama.

    He said the biggest key is being able to repair the machines yourself and guard against theft. He just goes around all day refilling them, repairing them and collecting the money.`

    He said he had a few hundred machines and was making over 200k!!!

    Forrest Gump type of genius.

  69. RealitiCzech October 2, 2012 at 1:38 pm

    You know a famous example of an idiot with guts? Christopher Columbus. Look at a map of the world. Take the Americas off that map, since that was the world he and his contemporaries saw.

    With the limited range and hauling capacity of his ships, there was no way in hell he would’ve made China and Japan. He would’ve had to turn back, if his crew didn’t mutiny and toss him overboard first.

    He had the guts to try this harebrained scheme. Lucky for him, it worked.

  70. gunslingergregi October 2, 2012 at 1:42 pm

    seriously though go to germany dick down a ho get her to invest in your business and keep
    (working) he he he

  71. RichieP October 2, 2012 at 1:52 pm

    Then again, how many stubborn businessmen go under when markets saturate or new tech changes the industry, how many players fade after highschool or college when they don’t get why they’re “losing it” and end up settling and marrying miss average?

    I think the key is adaptability. Willingness to do the hard stuff you need to do to grow; whether that be intensive learning or intensive gutsy action.

    Fading players or waning businesses need to accept that things are changing and they dont “get” it and they need to understand some of the WHY so they can re-focus on doing what works.

    And of course, intellectuals stuck in their head need to embrace stepping up, interpersonal “soft skills”, courage, and persistent decisive action.

    Success = adaptability, seeing the world as it is and acting or learning accordingly.

    Failure = stubbornness, unwillingness to grow and clinging to outdated beliefs about how things “should” work that are no longer serving you.

  72. По реке October 2, 2012 at 1:52 pm

    Brilliant post…I used to be very much like Chad but now have a healthy dose of Steve-type swagger in me. Let me tell you, life gets a lot more lively when you can balance out the intellectual pursuits with actual pursuit. Carpe diem, hoka hey…actions speak louder than thoughts, strive to have both but never lose those guts.

  73. madmax October 2, 2012 at 3:25 pm

    68 Giovonny

    ”I love talking to vending machine guys. They are always simple minded but also ingenious at the same time.”

    so you define someone ‘simple minded’ just because he’s a vending machine guy who didn’t give a shit about getting an accounting degree?

    Now that’s really simple minded.

    My father is a ‘school dropout’. He only went to school for 5 years. His parents were peasants, but honest people, as my whole family has always been. In the 1950’s, in a post-war little Italian town,at 13 he was the best decorator in his hometown and even nearby cities. At 14, he bought his own new scooter with his own money, a Vespa 150cc, one of the first that came out. I have never heard of a poor kid earning his own money and buying himself a nice new motor. Neither have you, probably. All the other decorators were in their 30’s and all had an OLD vespa. He had 35 years old guys asking him if he would let them ride his new Vespa, for a few minutes. None of them could believe this kid bought himself a new motor with money he earned. At 15 he had other people working for him. At 16 he was going out on saturday nights renting sports car. The cars only had two seats, but he would place two girls in it, beside himself.

    He’s the manliest man and smartest guy I have ever seen. Many of his friends were people with degrees. Many of these guys of degrees could not do shit on their own, they would all go to him to learn how do things that NO ONE TEACHES at school.

    They were all pussies compared to him. And they knew it.

    I have witnessed it myself zillions of times.

    My point is, a man’s worth has nothing to do with his school background. Unfortunately you women have this tidy little system where you put people in all these narrow-minded categories, thinking you have people all figured out. It’s just so pretentious.

    Maybe the black guy you mentioned can do things that you would never have imagined he does.

    Don’t fool yourself 😉 You can’t even figure out yourself, how can you figure out anyone else?

  74. madmax October 2, 2012 at 3:30 pm

    and I am not even saying that someone with a degree is a pussy because he doesn’t understand thing that are not taught at school. It’s understandable. If one doesn’t know, doesn’t know. But all the ‘schooling’ in many cases robs men’s off their masculinity, and women’s off their femininity.

    Like Roosh, I am not really attracted to a bitch who’s a lawyer, I am attracted to the homemaker who can cook. Incidentally, did they teach you how to cook at Uni? The only thing you learned is probably how to throw some junk food in the microwave

  75. Blobert October 2, 2012 at 4:13 pm

    The part dealing with girls is true, sure.

    But with business… It’s damn risky to have guts. The guys who start out a business like that and succeed that well are outliers. Going for a steady job, be it one with university degree or a manual laborer, may not have the potential that entepreneurship has, but you know what you’re getting into beforehand without huge risk of failing.

    Then again shooting for a steady relationship is certainly an option in the ladies department too. You get regular sex with your girl, whether you prefer that to taking your chances at nightclubs or wherever… There’s no wrong or right answer here

  76. rivsdiary October 2, 2012 at 4:41 pm



  77. gunslingergregi October 2, 2012 at 6:07 pm

    no bullshit though i really need to hire someone

  78. gunslingergregi October 2, 2012 at 6:09 pm

    i need to make 800k a year for my lifestyle to be where i want it and that ain’t gonna happen with me only fucking ho’s all day lolzzzzz

  79. Jamie October 2, 2012 at 9:44 pm

    Post no 44 by anon, hit the nail on the head. “Failure in business for example generally means that you now find yourself in a worse position than if you had not taken the risk in the first place (ie, it comes with an important money, time, or opportunity cost). Otherwise it wouldn’t be called taking a risk”

    @Post no 65 Jim, No.42 The Truth didn’t get lazy and stop talking to his parents. His parents stopped talking to him. It’s very hard to run a business, and have your parents say “When are you going to get a job with benefits”

  80. Anonymous October 2, 2012 at 11:35 pm

    gunslinger greg, SHUT THE FUCK UP TARD.

  81. Vice from SoSuave October 3, 2012 at 12:54 am

    I’m glad that I’m smart enough to realize that I might be too smart, and that it’s making me dumber. The more I learn, the more I realize that I don’t know much, and that I can learn from almost everyone as long as I see the world through their eyes.

    Here’s a magazine that’s all about the lifestyle of the rich and not so famous:

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  83. moses October 3, 2012 at 2:00 am

    Absolutely right on.

    Smart people analyze things to death and delay action. Less-smart people just do. Sure they fail a lot. But each time they fail they learn. Experience, not intelligence, is the best mentor.

    There are crazy high parallels between success in business and success in gaming. You have keyboard jockeys in business too….

  84. gunslingergregi October 3, 2012 at 7:45 am

    80 Anonymous
    October 2nd, 2012 @ 11:35 pm
    gunslinger greg, SHUT THE FUCK UP TARD.


    so ya see how hard it is to make people rich oh well

  85. Blobert October 3, 2012 at 7:56 am

    I don’t really know either if the two are in any way related to each other… There are both dumb as brick guys who are also terribly shy, and really book-smart people who are living their life to the fullest without fear.

    And having pure guts is no good either. There’s a ton of people too lazy or dumb to run a succesful vending business, or anything really where they’re not handheld into their job. Or you have guys who go to bars, approach girls, but are so daft and drunk that next to nobody will want to have anything to do with them – and then they repeat this and hope for better success.

    It’s not an intrinsic of smart people to be indecisive or shy, in my view. It’s common everywhere you look, most people are scared to leave their comfort zone.

  86. Giovonny October 3, 2012 at 2:53 pm

    @71 – Great post.

    @71 – Simple minded is a compliment sometimes. I also used the word “ingenious” to describe the vending machine guy.

  87. Giovonny October 3, 2012 at 2:54 pm

    Opps, I meant..

    @73 – Simple minded is a compliment sometimes. I also used the word “ingenious” to describe the vending machine guy.

  88. Phillyastro October 3, 2012 at 3:55 pm

    WWLJD – What would Leroy Jenkins do?

  89. Gabriel October 4, 2012 at 3:44 pm

    I like it because a post saying that success is made of actions and that overthinking gets you nowhere get tons of responses overanalyzing the post. Go figure.

    “Failure in business for example generally means that you now find yourself in a worse position than if you had not taken the risk in the first place (ie, it comes with an important money, time, or opportunity cost). Otherwise it wouldn’t be called taking a risk”

    As an employee in today´s market if you don´t get to your forties in a solid position (which involves a lot of risk and competition), the moment you are fired your are fucked. You have no money, no powerful contacts, little chance of getting a job again, in a word, you end up in the street with nothing.

    The biggest losers are the ones that depend on someone else to make a living. This does not seem much of an issue when you are young, but wait until you are older.

  90. Badger October 6, 2012 at 10:41 am

    “This post also proves why the Jocks/Meat Heads of the world will always get more pussy over the Nerds. Nerds are just too damn smart and hesitant for their own good.”

    There’s something about having irrational confidence that causes a man to never stop and think “is my ego writing checks my body can’t cash?”

    Whereas nerdy people are consumed with conscientiousness. Modesty is a tingle killer.

    “It’s the dumb men in the world who are fucking the most women because they don’t think. They just act.”

    Guys need to realize that a la Rollo Tomassi, women tend to default to the emotional mode of thinking and their logical side takes some time to catch up. Strong, bold guys get her anima moving before her rational brain can switch into place, whereas guys who engage girls intellectually produce little emotional response, AND provide her rational side an opportunity to consider the reasons she should reject him.

  91. Proudly Unemployed October 17, 2012 at 7:16 am


    If you are an employee, you depend on your boss for a living.

  92. nguyenimproved September 2, 2013 at 12:42 pm

    great post! must’ve missed it the 1st time

  93. October 21, 2013 at 1:38 am

    Having guts is really important in life. The education system makes kids think they only need brains (rote memorizing). The elites don’t want men with guts and only want obedient workers.

  94. Traveller45 November 12, 2013 at 4:44 pm

    Well, I don’t know, I have known a number of girls who would keep saying no to Steve after the 11th “I like your ass”, and some guy would try and protect her and we would all end up in a brawl and being kicked out, what’s that good for? And fucking her in the rear of the establishment next to the dumpster is not my idea of “full score” either…

  95. jarjarbinks March 18, 2014 at 1:09 am

    Listen, the point is about being more of a risk taker. It doesn’t mean you need to jump onto the retarded caveman bus, but start leaning more towards the moderate side. I have friends like Chad and they are so consumed by their introverted personalities, they would piss their pants before approaching a woman. Like, come on… As far as the pick up line goes, I would probably give it a try at least once with a woman who looks like she might take it. Where you can use your intelligence is to make a risk assessment. Are there any guys hanging around her I may not want to piss off? Does she look like the type that would find this attractive? If she passes those tests, drink another shot to let go of your intellectual introversion, then fucking DO IT! FOR THE SHENANIGANS YOU PUSSY! JUST DO IT. Seriously. I know it makes your heart thump, but stop being a bitch and live to tell an awesome story.

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  97. Guest December 19, 2014 at 12:11 am

    Guys who have more guts than brains end up dead in wars. You want both – use your bravery combined with your brains to think for yourself.

  98. naturally paleo December 30, 2014 at 9:15 pm

    Yeah, now with the internet you can start up a business with zero money down if you play your cards right. We’re truly a lucky generation in that sense.
    Nice post Roosh! Got me thinking about my priorities.

  99. Guest January 8, 2015 at 6:44 am

    Do you have any other hobbies other than trying to get laid? Very sad….

    Just so you know, sex is better with someone you’ve had time to become friends with. Chap meaningless one night stands are unfulfilling in the long run, & are riskier healthwise.

  100. Jean Pomart July 25, 2015 at 8:01 pm

    I have a Ph.D and I have banged many girls rated 9 who are 20-25 years younger. In America, where I got my Ph.D, I only had 1 girl-friend in a span of 5 years. In Eastern Europe, I had models. It has nothing to do with me or the Ph.D. It has to do with the girls. In America, so-called beautiful girls, are air-heads, so they feel comfortable with guys their level. In Easter Europe (Russian, Ukraine, Czech Republic etc …) girls are beautiful in abundance and many of them are highly educated, and hence my success. So your theory sucks. There is no correlation with you state and real-life. It all has to do with geography my dear philosopher.

    1. Jean Pomart July 25, 2015 at 8:06 pm

      I am 50 now. Although I look younger, ok, say 40. And I banged an 18 last week and she is a 9, if not a 10. I won’t disclose exact location, but it is in Eastern Europe. So the Ph.D guy wins. I have to good job, the 2 months university summer holiday, and I use it to bang all those young hotties. Where are the alpha-zetta-betta-gamma-lamda assholes today, at my age?

  101. DupageCleaningNetwork September 6, 2015 at 8:26 pm

    Thanks, I needed this article…. not so much regarding women because I could care less about them at this point, but from a business / sales standpoint.