I tried out Love Cafe after a reader recommended it. It’s about the size of your average coffee shop with a little nest towards the back that you can hide out in for 8 hours or so without having to buy too much.
The coffee was good—the baristas did a little foam swirl which was a nice touch, but the reason people come here is for the cake. A single slice costs up to $7. They can get 10 slices out of one cake so I can only imagine the profit margin out of something that probably costs two bucks to make. And people were lining up to pay for this luxury cake. They were in their twenties and dressed and acted like me and my friends. :paranoid:
I’m convinced you can take any product, triple the price, and sell it to yuppies who feel special for spending their money. They already do it with tap water, ice cream, coffee, and smoothies. I’m going to do it to steak and cheese sandwiches. I’m going to charge you $20 for one sandwich that has locally raised produce and meat. And you are going to fucking love it and come back for more because it makes you feel nouveau rich. I will have free wireless internet too.
At Love Cafe cake temperature is so important that they have laminated informational cards to tell you when you can eat your cake. If you don’t wait 15 minutes until your cake warms up, an employee takes your slice away and asks you to leave. My slice of New German Chocolate cake was very nice and I’ll be back because I fit the targeted audience for luxury cake and espresso beverages.