The Beauty Exception

These shoes… these shoes are so adorable. They look just like the ones I saw Kim Kardashian wear, and at only $120, it would be foolish not to buy them. So much shoe fashion is derivative these days that it’s a delight to find a pair that is so stylish.

This dress… this dress is so sexy. The fabric is durable yet light, and it will perfectly match my black blouse for Lisa’s birthday party this week. It’s hard to find a skirt that accentuates my curves while not making me look fat.

This iphone… this iphone is a beautiful gadget. It’s so well-engineered and intuitive to use. It even matches my wardrobe. I wish Steve Jobs didn’t die so he could continue making electronics with such a pleasing appearance.

This tapas restaurant… this tapas restaurant makes eating feel like a sin. The presentation whets my foodie palate and the taste is divine. I can’t wait to give this establishment five stars on Yelp after uploading photos of my meal to Instagram.

This man… this man is so gorgeous and sexy. I wish I could have him inside me. I hope he flirts with me instead of all the ugly losers who try and talk to me every day on the internet.

This song… this song is the best I’ve heard in years. It’s not like the garbage I hear on the radio. It has a wonderful melody that makes me feel happy and relaxed.

My body… my body is fine as is, in whatever size and shape it happens to be in at this moment. In 2013, the female form transcends all rules of beauty. My short hair, bad skin, belly fat, tattoos, and piercings all make me beautiful because I say they do. The beautiful aesthetic is me, and I am beauty, because I am a confident, modern woman.

The standard of beauty does not apply to me, because as long as my heart beats, I am as beautiful as every other woman who exists. We are all equal in beauty. However, your appearance must strictly adhere to my beauty taste, and it would be wise for you to take note of what I find to be beautiful if you want even a one-minute conversation with me.

The clothes I buy, the music I listen to, the restaurants I dine in, the furniture, electronics, artwork, flowers, decorations, and everything else I purchase must all abide by the rules of beauty. Long live the aesthetic for humankind and for everything else on this planet, except for when it applies to me.

Previously: The War Against Beauty


  1. pheonix50000 July 17, 2013 at 9:17 am

    women and rational thinking are two things that would never go together

  2. Anonymous July 17, 2013 at 9:45 am

    So unfortunate American/woman think its ok to justify their overall bad sense of style, fatness, and bitchy attitudes. If I see one more Starbucks drinking, lululemon wearing, high messy bun, bitchy ugg boot wearing girl on the street, I Mau scream.

    Being around beautiful, classy, thin, well-dressed, women gives me more incentive to keep myself in shape and looking well. When you have women around you who don’t care about their appearance, it sometimes in the back of my mind makes me not care about mine… But thankful that thought goes away just as quickly as it comes. Plus my man would leave me the minute I gain even 5 pounds or wear sweats outside of the house.

    Moral of my story, more beautiful fit women around me= the more I take care of myself. If women thought that way, we would have a happier north america. For both men and women.

  3. Eddie Morra July 17, 2013 at 10:31 am

    Reminds me of the American trend in competition, especially Kids, “Everybody’s a Winner”.

  4. Uzisuicide July 17, 2013 at 10:35 am

    #14 of 42 of what’s wrong with American womem: They have standards way beyond their physical attractiveness.
    This site has put into words the things I’ve always instinctively known about women from my own experience with them.

  5. RobP July 17, 2013 at 10:39 am

    How dare you suggest the special snowflakes be judged by objective, universal standards? That’s logocentric!

  6. americanbk July 17, 2013 at 10:59 am

    The two articles this week were my #1 and #2 favorites of all-time, and I’ve read them all. Great stuff Roosh – really makes you think deep.

  7. Superfreak July 17, 2013 at 11:20 am

    And so a whole bunch of conglomerates make another billion. Some of which employ guys who may bang the bitch in question.

    So, the world goes round… let it

  8. erm July 17, 2013 at 11:40 am

    flip it round so the genders are in revers. Men thing the same way about aesthetics, and we care less about our looks than women do about theirs.

  9. Manosphereradio July 17, 2013 at 11:49 am

    Really on a roll lately with the posts!

    I have no time for girls with ridiculous standards for everything but themselves.

  10. objector July 17, 2013 at 12:42 pm

    I find this site generally excellent, as it offers a perspective that is clearly presented and rarely so honestly expressed, with as much reference to underlying human nature.

    Requisite pre-critique praise having been thus bestowed, this kind of post is maybe a step too far. Women may say they don’t care what they look like, but there is no one more critical of their own appearance and fitness than a woman.

    The thing is, depending on a woman’s body type, it can be incredibly difficult to do much about it. A woman could follow a scrupulous diet and exercise religiously, but if she has the gene for wide hips and a low metabolism, nothing is going to get her to the ideal, and she may be pudgy regardless of her efforts, for her entire life. In other words, her assertion that she’s beautiful the way she is is all she can really do. What else can she do, or would she (rationally) do? Go ahead and admit, yep, I’m not physically appealing in most respects, and I accept that men won’t like me and that’s okay. I have this one life, and it worked out that I’m going to be one of the losers in this life, the only life I’ll ever have, so there you go world. We should be clear now.

    There are plenty of personality traits and societal tendencies to critique–why waste your time picking on easy targets–the women who probably can’t do anything about it and are most likely well aware that men aren’t attracted to them?

  11. Alizee July 17, 2013 at 12:51 pm

    The sense of entitlement is just strong with both American males and females. They expect the very best when they’re just mediocre.

  12. Anonymous July 17, 2013 at 1:45 pm

    @ #10 Objector

    That’s nonsense that girls can’t do anything about their bodies.

    In a worst-case scenario, EVEN IF a girl has a horrible metabolism, wide hips, pudgy parents, etc., it doesn’t repeal the Second Law of Thermodynamics (calories in < calories out).

    That's the only thing she needs to do. And it's easy. She increases her basal metabolic rate by eating lean protein and fiber, beginning in the morning — and by doing anaerobic exercise (lifting weights).

    She stops eating shit food, processed starches, and most fructose, and consumes fermented food to keep her gut happy.

    Problem solved. Now those hips will look awesome next to her thin stomach.

    Willful failure to take care of her weight (and future health like diabetes and heart disease) is a personality trait, pal.

    And as to the rest of being "physically appealing", hopefully she wears some feminine clothes and spends time on doing nice makeup and hair.

  13. MR MOVEMENT July 17, 2013 at 1:47 pm

    Genius strikes again.

    Roosh at its best.

    Thank you for your return Roosh. The previous post was not up to the usual quality.

    But it seems great Roosh is back with a new hit.


  14. samseau July 17, 2013 at 1:54 pm

    Most of women that I’ve banged have remarked how good looking I am or how much they like my body, but when I suggest to them they can also go to the gym and become more attractive they immediately become offended.

  15. 007 Game July 17, 2013 at 1:57 pm

    Yea, no woman works a ton to better her looks, its not like they spend an hour on thier hair and make up every time they leave the house. Men are far more known to spend time to look better, its not like most of us are fat pigs.


    Why did I bother.

  16. Ashley July 17, 2013 at 4:06 pm

    I used to be insecure and offended when a man I was seeing told me not to get fat. I didn’t know how to take it, but I appreciate it now because it kept me in check. Taking care of our bodies/face for our men is crucial. Don’t know why women don’t see this, but I remind my friends of this everyday. Especially if he’s got a wandering eye, do all you can to keep yourself looking AND acting better than other women. It isn’t completely fool-proof, but it’s better than what these stupid feminists say about “keeping a man” or “accepting our bodies as is will draw a the right man to us” bullshit. It’s called being accountable.

  17. objector July 17, 2013 at 4:45 pm

    @anonymous, you are assuming a lot of things — (a) that she has the time and money to accomplish that; (b) that she has the unflagging willpower to constantly watch what she eats and never miss a workout; and (c) that her job permits the spartan, disciplined lifestyle you refer to.

    I was a collegiate athlete and have remained pretty fit–but even I can’t exercise every day and when my job requires hectic travel and client entertainment, it’s not like i’m sitting at the steakhouse going, hmm, this client could give me half a million dollars in revenue, but ya know what, I think I’ll order the plain salmon and a glass of water and leave early to hit the gym.

    the scenario you describe is an ideal one, not one that actually occurs in real life. real life requires trade offs, and some fare better in that exchange than others.

  18. monster221 July 17, 2013 at 5:06 pm

    digging the posts as of late. change in direction is bringing the energy.

    just wondering if anybody knows whats up, over at ROK it says im not allowed to post. some kinda screw up? i certainly hope we arent being banned. thats what the feminists do.

  19. Supoib July 17, 2013 at 7:01 pm

    This is so funny lol

  20. Sum Ting Wong July 17, 2013 at 11:05 pm

    Beauty is in the eye of the beholder. and my daddy and my boyfriend tell me that i’m beautiful all the time even though my acne sticks to me like bees on honey. how sweet that they can see beyond such superficial health reasons that i can’t control. and i work so hard, i deserve my bowl of ben & jerrys before bedtime! at least i eat salad and diet coke every day for lunch. i don’t know why more guys don’t check me out and tell me i’m beautiful! i’m so happy that i have my girlfriends to remind me. Ok g2g, sex in the city is on! teehee.

  21. Anonymous July 18, 2013 at 1:12 am

    @ #17 objector

    Wow, the nonsense excuses keep on coming!

    Hmmm… there are millions and millions and millions of Americans who exercise 45 minutes, 2x or 3x week, and order a tasty salmon filet when at a nice restaurant.

    (And by the way, a good piece of steak and a glass of red wine definitely fits into a good diet occasionally, as long as you don’t cram your gullet with bread rolls and crème brûlée at the meal.)

    This advice isn’t something exotic — these activities are exactly the sort of the thing the Surgeon General, AMA, CDC, and university researchers advise you to do!

    Is your hypothetical girl just too busy watching reruns of The Bachelor on Netflix to, you know, stay healthy and avoid future diabetes, heart disease, and increased cancer risk?

    The additional cost of eating healthy, you ask? NONE.

    Eggs and veggies for breakfast at home ($1.50). If she’s going to eat out for lunch and dinner, it costs roughly the *same* amount of money to order chicken breast and vegetables ($10.50 / meal). If she prepares lunch and dinner at home, shopping at the supermarket for chicken breast, tuna, broccoli, and kale is the same amount of money. ($4.50 / meal)

    The additional time to eat healthy, you ask? NONE. It’s the same amount of time, she just buys/orders healthier ingredients.

    Even on the road, it’s superbly easy to ask the waiter: “Hey, I’d like some chicken breast and vegetables. Can you make that? Awesome.”

    Plus her improved appearance will net her a ton of cash. Studies show that more beautiful women get better jobs, bigger salaries, and quicker raises. And she will be able to marry a much wealthier man.

    As far as time for exercise, are you telling me that this girl does not have 60 minutes on Monday, Wednesday, Saturday to hit the gym?? What sort of ridiculousness is that. Between gabbing on the phone with her friends, posting new photos on Instagram, and reading TMZ — she ‘doesn’t have the time’ ?

    That leaves us with “willpower”. And that’s exactly what Roosh attacked her for. She expects a guy to be confident, funny, wealthy, smooth, social, and physically attractive/hot. But she can’t even be expected to have the willpower to do the basics for her health and appearance?


  22. A Different Anonymous July 18, 2013 at 2:22 am

    @ #10 objector

    You are correct that unattractive women are generally aware of it, and would do something about it if they could (I’m using “could” in the loose sense of the term, including their level of self-control, which in itself is not something that they can easily change). Them trying to not hate themselves over their appearance is understandable. The real problem is in that for a growing portion of them, they take their self-hatred and start directing it at others, shaming men for being “shallow”, and “how dare you judge me for my appearance rather than my personality/accomplishments/etc?!”. It’s the case of mediocrity and below trying to shape the entire system to lose its standards in order for them to no longer be at a disadvantage. And the worst part is that the more of them there are, the more it spreads, the more power that way of thinking has – not on them, mind you, but on men who can be manipulated via guilt and shaming (i.e. the nice ones, who might never experience the innate joy of being with a beautiful girl and the power it has to motivate them to be the absolute best they can be, for her).

  23. Ben July 18, 2013 at 3:00 am

    Hahaha that thought process is so true. And then there is all these stupid memes on facebook like “real men like bigger women” and “to have a swimsuit body.. have a body and wear a swimsuit” with outlines of fat women.

    Yes self-acceptance is good, and I am fat myself… but i’m not kidding myself that it’s okay for me to goto the beach in tight speedos or anything like these women are.

  24. Anthony July 18, 2013 at 4:16 am

    a lot of opinionated, ass-kissing fans here. How’s your ego?

  25. Joe Dick July 18, 2013 at 5:12 am

    typical female shallowness, and it gets worse as time goes by. Next to fatties are the stupid bitches with all the stupid tattoos stamped all over them, they all look like they’ve got out of fucking jail or something. They look so stupid, LOL

  26. Joe Dick July 18, 2013 at 5:29 am

    25 Anthony, I bet that 80 per cent of the guys you think are ass-kissers ‘Roosh fans’ here are really quite the opposite, i.e. they aren’t at all ass-kissers, including me, so reserve your narrow-minded little shitty judgement for a little bitch like you who misjudge ‘fans’ for men who try to understand how the world really works and make their life better.

    You really think that if Roosh had nothing useful to say and write, people would be here? Incidentally, the fact that we find here even people who supposedly don’t like him, like you, says it all, ah ah

  27. Anthony July 18, 2013 at 1:53 pm

    Dick, you’re here because Roosh tells you what you want to hear. You’re boiling with frustration towards women because you give them power to irritate you (same old inferiority complex) and he’s spilling words your ‘narrow-minded little shitty’ mouth can’t spit them. I’m here because I’m curious and bored. And not insulted at all by your fangirl tantrum.

  28. passenger July 18, 2013 at 2:09 pm

    jesus christ, roosh! why waste your precious energy on bitching about bitches fat & tattoos! just go to south europe and enjoy slim sexy women.

    well, maybe thats what majority of coach potatoes want to read…

    i just came back from 7 day trip to barcelona. the quality of girls there is simply amazing. asian, spanish, european, black. most are in good shape, nice smiles, very cool outfits. sure, you’ll notice many with those freakin tattoos, but there’s a TON of superb petite girls walking everywhere.

    the only thing which irritated me personally were…
    american male tourists. loud, somewhat aggressive comparing to all other nationalities, obese or with pigment issues. these are the ones who eat burgers cola, fries and energy drinks in countries where cuisine is an art.
    the level of frustration about american low class shitty girls is enormous here. folks, leave the crap alone and focus at least on middle class europeans!!! god bless

  29. decomposer917 July 20, 2013 at 6:18 pm

    In those average or below average looking girl’s defense, we must remember that there is no much they can do about how they look, except losing weight which doesn’t always solve the problem. Just like we guys, I don’t think that a woman would lower her standards because she herself is not all that attractive. This is similar to us guys – a short, bald and out of shape guy still wants a hot girl, even if he is willing to settle for a less attractive woman due to the mere lack of options.