What Is Your Campaign?

Projects are long and often require effort from a number of disciplines. They take research, planning, an execution for time periods that are usually longer than a year (e.g., writing a book, starting a business). While projects should be a part of any man’s life, how about the smaller goals that can be completed in a couple months or even weeks? These goals are campaigns. They are short projects that require heightened focus and singular effort. Here are some examples:

1. You’re traveling through the Baltics for one month and want to get all three flags. During that month you stop working and focus only on getting laid at all costs.

2. You want to increase your bench press by 50 pounds in eight weeks. You hit the bench three times a week and make it the first exercise in your routine.

3. It’s summer and you want to learn how to barbecue. Every night after work you fire up the grill, causing you to miss your favorite happy hours.

4. You want to bang a Colombian girl but only possess basic high school Spanish. For two months you study Spanish four hours per day before visiting Bogota for ten days.

5. You want to study the Ancients. You buy The Landmark Herodotus, The Landmark Thucydides, Anabasis, and other historical works to slam them for three hours a day for six weeks.

6. You want to get a coffee shop bang. You hit coffee shops before work, during your lunch break, and after work, making a concerted effort to approach one girl each session. This requires you to wake up earlier and put aside other routines.

7. You want to start an internet business but you don’t know the first thing about programming. You purchase three or four HTML/CSS books and learn enough in one month that you can complete your first landing page.

Campaigns cause you put everything else on the backburner in order to make a herculean effort into one singular goal. Your life temporarily becomes about this goal and nothing else. This surge is unsustainable due to its intensity, but the fact that it can be accomplished relatively quickly gives you the motivation to endure.

Two months should be the maximum for any campaign, and if you think it will take much longer than that then you’re looking at a project that should require low-level daily effort instead of maximum daily effort. Campaigns are so consuming that other parts of your life will degrade until it’s over. You know it’s a good campaign when your friends and family discourage you from attempting it, saying that you should “take it easy” and not push yourself “so hard.”

At the end of your campaign, you’ll have accomplished a significant task or learned a new skill, all in a short period of time. You’ll also notice something else—you now have a boatload of free time freed from campaigning. At first you’ll be overjoyed with this prospect because you can go back to your old routine, but when you return to these base activities, something simply doesn’t feel right. You feel like you’re wasting your time, like you’re not moving forward.

Campaigning is a natural state for men. Several hundred years ago, men would alternate between sessions of farming and war. An Athenian would plant seeds in his farm, sail off to war, then come back to reap the harvest. Only since the Industrial Revolution and the division of labor have men been reduced to a cog that does the same task every day in the same environment with the same people. Campaigns are a great way to break free from the monotony of modern life, to open your world view in the time it takes to reap a harvest.

I urge you to take on a new goal that you can accomplish within two months from 2-4 hours of daily effort. Put all the inconsequential time sinks into the background. Once your campaign is complete, pat yourself on the back and take a well-deserved break. Feel the boredom gradually crawl back into your skin as each day not campaigning makes you feel increasingly empty. This is when you know it’s time to take on another campaign.

Beginning in your 30s, you’ll look back on your life and not recall the day-to-dry drudgery you’ve had to endure or the fools you’ve had to suffer, but all the great campaigns you’ve completed. As much as modern society would like to convince you otherwise, a life of campaigns—of taking on new goals and adventures—is the most natural state for man.

Read Next: What Is Your Project?

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The Derek Morgan
7 years ago

Right on. I find it hard to get motivated some times, but setting a goal and then pushing hard and putting in the work to reach it is always worth it.

Thanks for the solid post, man. Inspired me to work hard today.

-Derek

Anonymous
Anonymous
7 years ago

This post reached the heights of Robert Greene at his best.

K
K
7 years ago

This is excellent advice. I’m always working on continuous self-improvement.

A good way to approach this is to have a long-term goal in mind, then map out all the campaigns needed to achieve that goal. Break it down, then conquer it piece by piece

Tim
Tim
7 years ago

this is revolutionary. I am a master campaigner, total immersion and I can teach myself anything. I never fully understood why I burnt out until just now. This will greatly improve the quality of life now that i am self aware. Thanks Uncle Roosh

cibo
cibo
7 years ago

Good advice. There is a lot of research about this sort of project management being very effective, (it’s known as scrum or agile). This is because multitasking has shown over and over to not work which is what usually prevents you from focusing on your main goal.

I taught myself programming around 1.5-2 months this way. Was a bitch but was well worth it. I’m applying this learning to Russian and python at the moment.

XDAYS
7 years ago

Awesome post. I’ve actually been doing different campaigns as my side business for a while now. The feeling of accomplishment that you get is unlike anything else in the world.

bloody knuckles
bloody knuckles
7 years ago

had to come out of lurk mode to give props.

excellent post

Revo Luzione
Revo Luzione
7 years ago

Excellent work.

Campaigns can be a natural teamwork activity, but they’re also great on the dolo.

SJ
SJ
7 years ago

Roosh,

Great post these are the things men need to strive for. I use this system each year to learn one new skill or hobby. First it was Spanish and French, then learn how to fly planes then martial arts. Become a true renaissance man not a pussy beggar. Let the pussy chase you.

Neil Skywalker
7 years ago

Thanks for these encouraging words! I’m working on sa new project myself now and it’s hard to keep on schedule with a mind so unfocused as mine.

In the end it all boils down to the same thing that bothered me for most of my life; fear of actual success and the changes they bring.
Although success will be hard to get anyway with the mission impossible i’m working on.

jesse
7 years ago

Not more than a few generations ago men had skills in such areas electrical, plumbing, welding, small engine repair, hunting, fishing, trapping, farming/gardening.

Why not go to a vocational/trade school and start picking up these skills?

At the very least you’ll learn what it used to be like to be a man and to know things men have known (and women of the past expected men to know). And perhaps, if shit really falls apart economically, and there aren’t any Excel-jockey and cubicle jobs around, you’ll have a way of making some money.

Oh, and quit listening to that shit faggot music and get yourself anything from the 70s and earlier. Learn to appreciate music with proper values such as outlaw country, jazz and blues, and classical too. Men from that era had experiences in the world and sang and made music about shit they knew.

International College Student
International College Student
7 years ago

Campaigns are only for people who already possess a baseline of self-discpline and accomplished goals under their belt.

Newbies who jump right in will surely quit in less than 2 weeks before they see results due to lack of self-discipline and not being used to pushing themselves.

On another note, I think Ben Franklin wrote this is how to work, in intense 3-4 week periods followed by 1-2 weeks of total rest, then repeat.

Ruxman
7 years ago

It’s also a willingness to compromise other avenues of your life, as you said getting the baltic flag trio might see you out more than 3 nights a week which screws up your gym schedule, luckily can get back into it after.

Right now I’m getting back into daygame after concentrating on night pickup, I’m also going to the gym now because I want to be ripped. So I don’t mind going to the gym on a saturday night cause I’m focusing on getting girls in the day right now.

A blog or website is also a good long term goal, it’s a business. Over the next 2 months I’m going to be working on backlinking which means my actual blog won’t see the same attention in that period. This keeps the mind fresh too, there is always something to do.

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[…] are creatures of habit. The smallest changes in your daily routine add up. Continuously move towards a better you. What have you accomplished […]

Magomill
Magomill
7 years ago

I enjoy most of your posts, but this one opened my eyes and helped me feel a new sense of purpose.

Anonymous
Anonymous
7 years ago

Best post ever! Behind you 100%

Anonymous
Anonymous
7 years ago

7. “programming” -> “creating web pages”

HTML is not programming. Programming is huge and you can peek, but you can’t learn anything of practical value in 2 months.

MacDamon
MacDamon
7 years ago

Semantics…but isn’t a campaign much longer than a project? (ie: middle school science ‘project’ vs. Napoleon’s Russian ‘Campaign’).

Sargento lagarto
Sargento lagarto
6 years ago
Reply to  MacDamon

Poetic… campaign sounds poetic.

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[…] The campaign. […]

PussyHoundontheDole
7 years ago

My campaign is to use the welfare system as no one has used it before and milk as much from it for as long as possible and sleep with as many chicks as I can with the free time. Someday I will write a book showing people how to game the system. That way smart guys can use their brains to game the system instead of working for it. Why work like a dog to write software for $7000/mo if you can do minimal work and get welfare/disability of $2500/mo? With the rest of the time, you can sleep with as many girls as you want.

Giovonny
Giovonny
7 years ago

Only 20 comments? I think many guys didn’t “get” this post…? This is one of my favorite ROK posts.

Most men drift thru life with no focus, no direction, no passion. Their labor often spend on things that have little importance to their own lives. Mortgages paid to the bank, rent to the landlord, hours spent at the office, our time is given away for the benefit of others.

What about our lives? Our passions? When will we address them? When do we research the questions we have in our hearts and minds?

“Most men lead lives of quiet desperation”

Modern civilization has classified us.

“Several hundred years ago, men would alternate between sessions of farming and war.”

I love it. I often consider myself a farmer and a warrior. A farmer of freedom, time, money, and p*ussy. A warrior of p*ssy, vitality, and masculine expression.

We are the modern p*ssy warriors.

Life is war. And a farm.

Chris
Chris
6 years ago
Reply to  Giovonny

I see it the same way … I just start to digg roosh really

Veni Vidi Vici
Veni Vidi Vici
5 years ago
Reply to  Giovonny

A lack of money is a factor, I would love to return to college and finish my degree but I can’t afford it. Living from paycheck to paycheck makes this difficult.

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[…] up to achieve life achievements and improvements of our quality of life. Roosh put it great in his description of campaigns. We set goals, we dedicate ourselves to that goal by making willing sacrifices in other parts of […]

Ari
Ari
7 years ago

My respect for you has come back, Roosh. For a while it seemed you were ranting. This is gold.
PS- Where do you rate learning an instrument? Guitar, harp and piano take longer than three months. I’ve been on and off it for months. If ya wanna be pussy bait learning more than 3 chords takes time.

gunslingergregi
gunslingergregi
7 years ago

Two months should be the maximum for any campaign, and if you think it will take much longer than that then you’re looking at a project that should require low-level daily effort instead of maximum daily effort. Campaigns are so consuming that other parts of your life will degrade until it’s over. You know it’s a good campaign when your friends and family discourage you from attempting it, saying that you should “take it easy” and not push yourself “so hard.”

At the end of your campaign, you’ll have accomplished a significant task or learned a new skill, all in a short period of time. You’ll also notice something else—you now have a boatload of free time freed from campaigning. At first you’ll be overjoyed with this prospect because you can go back to your old routine, but when you return to these base activities, something simply doesn’t feel right. You feel like you’re wasting your time, like you’re not moving forward.
”””””””””’
nice post bro
just got off of a campaign got a bitch to stop hoin and doing drugs felt good and yea lots of time on hands 6 month campaign though lol learned a lot about life

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[…] The thoughts that stop us from taking risks and breaking our normal habits are known as rationalization; it’s one of our greatest flaws we have as modern human beings. 30,000 years ago these thoughts kept us safe from predators and sickness. A broken leg could spell death in that era, but we live in different times. Suppressing the need to rationalize is a highly effective technique for increasing your productivity and achieving success in what is important to you. I understand how easy it is to sleep in everyday, eat the foods you crave because “ you’ve earned it!” or not approach that girl because she might reject you. It’s even easier to never start the novel you’ve always wanted to write, never join our military’s special operations, or never pursue your career as a musician. But, if we stop rationalizing and telling ourselves that the easier, more comfortable path will bring us greater happiness, our thoughts and actions catch fire. It’s as if each of us is a ball of tinder just waiting for that spark to ignite us (was that gay?). Once this fire is started, adding to it is simple. Getting that first fan, passing that first test, or making that first dollar will be enough stoke your motivation and keep you putting hours into your craft. Even if it’s not a lifelong, professional goal, you can still find your campaign. […]